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19 February 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Singapore airport wins friends with the power of mobile images
    Singapore’s Changi Airport has joined the mobile photo Instagram and now boasts 2,300 followers for its pictures, with photos generating 250 "likes" on average. "The old adage 'a picture is worth a thousand words' has never been more apt in this instance. Photos are the new 'text' or the new 'word,' -- a new way of communicating," said Eugene Wong, assistant manager for corporate and marketing communications at Changi Airport Group. ClickZ.Asia (Hong Kong) (15 Feb.) LinkedInFacebookTwitterEmail this Story
  • Making e-mail campaigns fit the mobile marketplace
    Responsys lays out a five-step plan for improving marketing e-mail response rates in its Mobile Email Guide. Having a simple, easy to use campaign that takes differences in devices into account is key, the firm notes. Using responsive designs to reduce load times is also key to capturing the mobile crowd, the firm notes. Marketing Mag (Australia) (18 Feb.) LinkedInFacebookTwitterEmail this Story
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  Integrated Marketing 
  Research & Metrics 
  • Apple takes largest single share of Japan's phone market
    In the still-developing smartphone field in Japan, Apple emerged last year as the most preferred choice, seizing 15% of the market for all mobile phones in 2012. Apple maintained the top position for the full year, displacing previous leader Sharp, which is a Japanese company. Foreign brands held more than half of the Japanese market in total. (13 Feb.) LinkedInFacebookTwitterEmail this Story
  • Australia leads the world in mobile search spending share
    Australian advertisers lead the world in the average percentage of their search marketing budget that is spent on on mobile search marketing, according to a report by Marin Software. Australian marketers, on average, are allocating 9% of their total search budgets to smartphones and 8% to tablets. The report also notes that mobile's share of paid-search clicks was highest in Singapore at 22.5%, followed by Australia at 21% and Japan at 16.2%. Marketing Mag (Australia) (18 Feb.), ClickZ (12 Feb.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Festival of Media Asia 2013 -- All things media!
    Join the most powerful media owners, agencies, brands and broadcasters at the only Festival dedicated to media in Asia, taking place from 3-5 March in Singapore. This year’s agenda brings together brand leaders from the regional and global media industry to look at how Mobility is shaping the region. Our stellar line-up includes the likes of Sir Martin Sorrell alongside brands such as Volkswagen, Sina Weibo and Unilever. MMA members receive a 10% discount for this event, login to retrieve the promotional code. LinkedInFacebookTwitterEmail this Story
  • Digital Market Asia - Changing our understanding of consumer media engagement by Rohit Dadwal
    I’m sure the prevalence of mobile phones and tablet devices has not gone unnoticed. It may be difficult to believe that the mobile tablet as an innovation is only already three years old, although it perhaps really came into its own in the last 12  months or so. This growing tide of smartphones and tablets is helping to push up mobile advertising. Gartner’s projections indicate that mobile advertising revenue is expected to be $11.4 billion worldwide this year, reaching $24.5 billion by 2016 -- compared to $9.6 billion in 2012. Read the rest of the article on Digital Market Asia here. Digital Market Asia (05 Feb.) LinkedInFacebookTwitterEmail this Story
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