MMA SmartBrief - APAC Edition

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eeahCfbwoceXkeeFDkQU

01 January 2013

News for mobile marketing professionals

Campaigns & Strategies

Payments seen coming to one-third of branded apps by 2015
Led by brands with retail outlets, about a third of brands worldwide will include payment in their mobile applications by 2015, according to a projection by research firm Gartner. "Branded apps should be good shopping apps in the first place, and payment is only the final step before making the sale. To achieve this, they will use a combination of mobile apps, text messages and Web browsers to engage customers and increase sales," said Gartner research director Sandy Shen. Enterprise Innovation (Asia) (31 Dec.)

India's GupShup succeeds with high ROI appeal
Popular Indian text-messaging service GupShup quickly won millions of users after its launch almost six years ago. The problem was monetizing the service with advertising, which GupShup was eventually able to do by marketing itself as a pay-for-performance option. The Economic Times (India) (27 Dec.)

Integrated Marketing

Mobile phones employed in Mumbai, India, gas readings
Mobile phones are being deployed in Mumbai, India, to take gas-meter readings and avoid billing errors that have been common in the past. Mahanagar Gas is using the mSales application from Mobicule, which allows the company to manage how meter readers perform their job and report readings. Mobile technology also reduces the number of visits to the office meter readers must make. The Times of India (29 Dec.)

Research & Metrics

China reports jump in mobile phone ownership
There are enough mobile phones in China for 82% of the country's population, with 118 million phones added in the first 11 months of 2012, according to China's Ministry of Industry and Information Technology. About 20% of the 1.1 billion mobile phone users have 3G service. TechCrunch (25 Dec.)

LTE smartphones expected to triple in sales in 2013
Sales of LTE smartphones could total 275 million globally in 2013, about triple 2012's volume, according to market consultancy Strategic Analysis. Japan, China, South Korea, the U.S. and U.K. are expected to be the leading markets, and Samsung, Apple and Nokia will be among the leading manufacturers, the firm predicts. Maeil Business Newspaper (South Korea) (24 Dec.)

Samsung leads smartphone category in India
Samsung has achieved leading status among smartphone manufacturers marketing in India, with more than 10 million Galaxy devices sold. "Innovative devices like the Samsung Galaxy S, Galaxy S2 and S3, Galaxy Note, Galaxy Note 2 and Galaxy Y have caught the imagination of customers and helped us democratize the smartphone experience in the Indian market," said Asim Warsi, Samsung vice president of mobile. ZDNet (Asia) (28 Dec.)

Featured Content

SmartQuote

Never tell your resolution beforehand, or it's twice as onerous a duty."

--John Selden,
English jurist and scholar

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise

Senior Account Director: Dena Malouf (202) 407-7837