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01 January 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Payments seen coming to one-third of branded apps by 2015
    Led by brands with retail outlets, about a third of brands worldwide will include payment in their mobile applications by 2015, according to a projection by research firm Gartner. "Branded apps should be good shopping apps in the first place, and payment is only the final step before making the sale. To achieve this, they will use a combination of mobile apps, text messages and Web browsers to engage customers and increase sales," said Gartner research director Sandy Shen. Enterprise Innovation (Asia) (31 Dec.) LinkedInFacebookTwitterEmail this Story
  • India's GupShup succeeds with high ROI appeal
    Popular Indian text-messaging service GupShup quickly won millions of users after its launch almost six years ago. The problem was monetizing the service with advertising, which GupShup was eventually able to do by marketing itself as a pay-for-performance option. The Economic Times (India) (27 Dec.) LinkedInFacebookTwitterEmail this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Integrated Marketing 
  • Mobile phones employed in Mumbai, India, gas readings
    Mobile phones are being deployed in Mumbai, India, to take gas-meter readings and avoid billing errors that have been common in the past. Mahanagar Gas is using the mSales application from Mobicule, which allows the company to manage how meter readers perform their job and report readings. Mobile technology also reduces the number of visits to the office meter readers must make. The Times of India (29 Dec.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Research & Metrics 
  • China reports jump in mobile phone ownership
    There are enough mobile phones in China for 82% of the country's population, with 118 million phones added in the first 11 months of 2012, according to China's Ministry of Industry and Information Technology. About 20% of the 1.1 billion mobile phone users have 3G service. TechCrunch (25 Dec.) LinkedInFacebookTwitterEmail this Story
  • Samsung leads smartphone category in India
    Samsung has achieved leading status among smartphone manufacturers marketing in India, with more than 10 million Galaxy devices sold. "Innovative devices like the Samsung Galaxy S, Galaxy S2 and S3, Galaxy Note, Galaxy Note 2 and Galaxy Y have caught the imagination of customers and helped us democratize the smartphone experience in the Indian market," said Asim Warsi, Samsung vice president of mobile. ZDNet (Asia) (28 Dec.) LinkedInFacebookTwitterEmail this Story
  Featured Content 

Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar

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