Startup Argonaut reflects revived spirit of San Francisco
Detroit-area holding company Project WorldWide is backing new San Francisco ad agency Argonaut, writes Stuart Elliott. The startup, headed by former Goodby, Silverstein & Partners creatives Rick Condos and Hunter Hindman, reflects a revived San Francisco ad market that's buoyed by an entrepreneurial tech-industry influence and top brands moving away from an agency of record to assignment-based relationships. "We're taking a lot of inspiration from the San Francisco kind of startup mentality. We want to be agile, act quick and be artful," says Hindman. The New York Times (tiered subscription model)
|Thinking Outside the Box|
To stay relevant, companies need to spend as much time generating ideas for the future as they do running their businesses today. Read Boomtown: Think Like a Startup
Alma creates a Hispanic McDonald's spot for soccer lovers
McDonald's is running a Spanish-language spot directed by Tarsem Singh through the agency Alma that shows Latino men playing soccer at night on an informal field. When the lights go out, the men cry out for just another minute to finish -- and the light turns out to be a McDonald's sign. "It talks about the magic of McDonald's in our lives, less from a sponsorship mindset and more as a branding initiative," says Luis Miguel Messianu, president and chief creative officer at Alma. Advertising Age (tiered subscription model)
New Members-Only Research Feature on 4A's Website
4A's Research Services is proud to present a new members-only feature on the 4A's website. The Industries section of Research Essentials is a one-stop destination for the latest insights into the following categories, with more on the way. They include: Automotive, Banking and Financial Services, Food and CPG, Healthcare, Restaurants, Retail, Travel.
Each industry page features rich content, including category trends and statistics, fascinating consumer insights and custom-made infographics. All content is created and curated by our team of Information Specialists.
Visit the Research Essentials headquarters today.
N.C. Seminar Alert -- From Concept to Channel: Inspired Digital Strategy
Don't miss your chance to sign up for this strategy seminar with digital marketing expert Nick New, Wednesday at Wake Forest University. Are you confident in discussing an integrated mobile strategy with your client? Can you explain how much your client's Facebook fans are worth? If your agency needs guidance creating cutting-edge digital brand experiences for your clients, then this seminar is a must-attend. Nick will take you through the steps of creating a targeted digital strategy with the right metrics, insights and execution to ensure a greater ROI and a satisfied client.
Sign up today.
GAO asks FCC to modify product-integration notices
The Government Accountability Office is asking the Federal Communications Commission to develop a new standard for disclosing product integration. The GAO reports that "some members of Congress are concerned that broadcasters are not properly disclosing sponsorship information to the public." House Democratic Leader Nancy Pelosi, D-Calif., and Rep. Henry Waxman, D-Calif., requested the report. MediaPost Communications/TV Watch blog
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