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February 21, 2013News for marketing professionals

  Breaking News 
 
  • Prison group buys naming rights at college stadium in Fla.
    The GEO Group, a private-prison company, has purchased the naming rights to the football stadium of the Florida Atlantic University Owls. That marketing play is usually associated with consumer-facing brands, and GEO Group's only clients are government entities, Ira Boudway writes. "It's basically a vanity play by the owner of the company. There certainly aren't a lot of direct marketing benefits that a company like his would get," says IEG Senior Vice President of Content Strategy Jim Andrews. But Frank Vuono of 16W Marketing asks, "Why not have your company stand for something positive? Good for them." Bloomberg Businessweek (2/20) LinkedInFacebookTwitterEmail this Story
FREE Guide: Build A Better Social Media Strategy!
Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now!

  Company News 
 
  • Zipcar hires Brian Harrington as CMO, Campbell Ewald as agency
    Interpublic Group's Campbell Ewald has won the global creative and brand strategy business review of Zipcar, a move that keeps the brand's marketing independent of new parent company Avis, which aligned with Publicis Groupe's Spark and Leo Burnett a year ago. Also, Brian Harrington has been tapped as Zipcar's new chief marketing officer; former CMO Rob Weisberg left the company just after the lengthy review began. Advertising Age (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  • Bored of display ads? Try Tumblr, founder says
    Tumblr is trying to position itself as a creative branding platform rather than just another place to post banner ads, says founder David Karp. That requires more from advertisers but also delivers better results, Karp says. "This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that ... you can put in your portfolio. There aren't a lot of AdWords ads or display ads that you can put in a portfolio," he says. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
  • Comcast's local-ad-sales arm stops taking gun commercials
    Comcast Spotlight has decided to stop accepting gun ads, but it insists the decision has nothing to do with politics. Comcast's local advertising arm says that it is merely adopting the policy of NBCUniversal, which the cable giant is purchasing in its entirety after holding a 49% stake. A Comcast rep calls the no-guns guidelines "a long-standing policy" at NBC. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  Market Trends 
 
  • Could Google Glass supplant the smartphone as "go-to" device?
    Google Glass could alter the mobile landscape by becoming "numerous consumers' go-to mechanism for many things they currently do on smartphones, such as playing games, shooting videos, 'second-screening' and finding local businesses on the go," write Christopher Heine and Sam Thielman. Google has released a video demo of the augmented-reality project and is accepting applications for a trial pair from "bold, creative individuals who want to join us and be a part of shaping the future of Glass." Those selected must pay $1,500 for a pair of the glasses, which Google expects will be widely available next year. Adweek (2/20), The New York Times (tiered subscription model)/Bits blog (2/20), CNET (2/20) LinkedInFacebookTwitterEmail this Story
  • ABC gets best ad prices for Oscar telecast since 2008
    ABC is charging advertisers $1.65 million to $1.8 million for 30-second spots during the Academy Awards telecast, the most the show has commanded since 2008. The inventory is practically sold out, says Debbie Richman, senior vice president for prime-time ABC sales. Many brands, such as Neutrogena, Chobani, Grey Poupon, Hyundai and J.C. Penney, are debuting new ads during the show, treating it much like the Super Bowl, writes Stuart Elliott. The New York Times (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race -- and you'll discover the steps you must take to stay ahead of the pack.
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  Interactive 
 
  • Other News
Marketers: Does Your Media Partner Really Know Digital?
It's critical that your sales & media partners understand the rapidly changing digital landscape. The IAB Certification program measures the baseline knowledge required in digital advertising. It ensures you're working with educated professionals to build trust deeper & maximize your media dollars. Learn more.

  Multicultural Marketing 
  • Most American Latinos are comfortable with both identifiers
    Eighty-five percent of Latinos in America think of themselves as equally American and Latino, according to a survey by LatinWorks and EthniFacts. "They are assertively both, gradually redefining the middle-ground space and becoming more comfortable with their 'and' status," the report says. The study also suggests that among those identifying more strongly as American or Latino, there is a movement toward the "ambicultural" middle. MediaPost Communications/Marketing Daily (2/20) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Attract attention, maintain interest, create desire and get action."
--E. Elmo St. Lewis, member, Advertising Hall of Fame

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