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November 9, 2012News for marketing professionals

  Breaking News 
  • McDonald's monthly sales slip shows competition is "fighting back"
    Competition by rivals advertising new menu items is cited as one reason for McDonald's first monthly sales drop in nine years. Global October sales dropped 1.8% for restaurants open more than 12 months, and U.S. sales were down 2.2%. CEO Don Thompson has said that the company next year would increase promotion of its Dollar Menu and introduce their own new items. Telsey Advisory Group analyst Peter Saleh said, "McDonald's has been taking share from everyone for many, many years. [The competition is] fighting back a little bit." Advertising Age (tiered subscription model) (11/8) LinkedInFacebookTwitterEmail this Story
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  Company News 
  • Burberry to emphasize key cities as profit centers again
    After making a concerted effort in second-tier cities in states such as Ohio, Indiana and Tennessee, luxury retailer Burberry says that it will concentrate more on primary targets such as New York, London, Chicago and Hong Kong. Burberry adds that it will take back its previously licensed cosmetics business from Interparfums for a brand-label line. The company has seen global traffic slip, and "we don't know if it's the new normal," CEO Angela Ahrendts said. The Wall Street Journal (11/7) LinkedInFacebookTwitterEmail this Story
  • AXE Hair comedy tour premieres in NYC tonight
    AXE Hair's "Splitting Hairs" Comedy Tour kicks off tonight in New York. Produced in conjunction with Comedy Central, the events will combine live and taped segments and will be hosted by comedian David Koechner, with some comedic insight drawn from a Unilever-commissioned survey on attraction. The tour will move on to Pittsburgh, Cincinnati, Louisville, Ky., Nashville, Tenn., and Columbia, S.C. MediaPost Communications/Marketing Daily (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Rocket science won’t help. But cross-channel marketing will.
When it comes to digital experiences, knowing when to be there for your customers and when to back off takes more than just a hunch. This Adobe marketing guide explains how to navigate the evolving marketplace with confidence and build deeper relationships with your customers. Download now>

  Market Trends 
  • Internet-connected TV viewers see ads as a form of content
    More than half of consumers in Internet-connected TV homes consider interactive ads a form of content "containing useful and valuable information," according to a Parks Associates study commissioned by Rovi. About 87 million households in North America will be connected-TV homes in four years, the study predicts. "Consumers are more receptive to advertising that takes this brand-infused approach," says Rovi's senior vice president of worldwide advertising, Jeff Siegel. MediaPost Communications/MediaDailyNews (11/8) LinkedInFacebookTwitterEmail this Story
10 Common Website Scenarios That Make a Web CMS Essential
Not running a CMS (Content Management System) yet for your website? Get this guide for 10 common scenarios where a Web CMS is essential. Website authoring, collaboration, and administration tools designed to allow users of any level, to create and manage website content with ease.

  • The Gap's postcards to bring social connections into real world
    The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat (11/8) LinkedInFacebookTwitterEmail this Story
New! Beginners Guide to Mobile Advertising Analytics
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  Multicultural Marketing 
  People & Personalities 
  • Danica Patrick to again appear in Go Daddy's Super Bowl spots
    NASCAR racer Danica Patrick will appear in both of Go Daddy's Super Bowl spots next year. The announcement curbs speculation that the company's move from internally created ads to the Deutsch agency, in an attempt to freshen its creative, might leave Patrick out. USA Today (11/8) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
    Nov. 9, 2012 | 3 to 4 p.m. (EDT)

    Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran. LinkedInFacebookTwitterEmail this Story
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The most common trouble with advertising is that it tries too hard to impress people."
--James Randolph Adams, member, Advertising Hall of Fame

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