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March 18, 2013
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News covering the digital entertainment industry

  Entertainment News 
  • Agawi, Nvidia team up to offer cloud gaming for ISPs
    Agawi, a cloud-gaming service, is working with Nvidia to offer telecoms and other providers the ability to simultaneously stream multiple games from one server. "Everybody has been waiting for MNVOs, MSOs, the telecom guys, the cable guys, to bring new services to market," said Peter Relan, executive chairman. "They offer voice, they offer Internet, they offer television, so what's the next big content area? Gaming. Almost all the major telecom operators and cable operators want to do trials this year with introducing gaming services, and the easiest way to bring them to market is through cloud gaming, because the alternative is to put the equivalent of an iPad inside their set-top box." TechCrunch (3/14) LinkedInFacebookTwitterEmail this Story
  • Verizon wants to pay for programming based on actual viewers
    Verizon Communications is trying to alter the fee structure for FiOS TV programming by negotiating payments based on the number of viewers for a network, instead of the current system of tying fees to the number of homes a channel reaches. Verizon is in negotiations with several "midtier and smaller" programmers, which it would not identify, said Terry Denson, its chief programming negotiator. The Wall Street Journal (3/17) LinkedInFacebookTwitterEmail this Story
  • Other News
The Expert's Guide to Email Marketing
The Expert's Guide to Email Marketing provides tips and advice from email marketing professionals at companies like Pandora, Ibotta, Bounce Exchange, SendGrid, and Beginner and expert email marketers alike can benefit from the knowledge and experience of these professionals to improve the email programs at their organizations. Access the guide
  • U.S. consumers are aware of video chat, voice tech, CEA says
    Almost half of online Americans surveyed are aware of voice-to-text and text-to-voice technology, according to the Consumer Electronics Association. Nearly two-thirds say they are familiar with video chat and voice control technology, the association reports. "These technologies are quickly becoming an integral part of Americans' lives and are significantly changing the way in which consumers interact with their tech devices," CEA's Kevin Tillmann said. (3/15) LinkedInFacebookTwitterEmail this Story
  Monetizing Content 
  • Flattr lets publishers monetize content 1 click at a time
    Generating revenue online may get easier thanks to changes to the "microdonation" platform Flattr that enable the service to integrate with Twitter and Instagram. Flattr encourages users to earmark a certain amount of money for small, incremental donations that are automatically distributed to content creators by "liking" or "favoriting" their content, whether it's a video, a photo or a 140-character tweet. GigaOm (3/18) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Pinterest finds fans in financial advisers
    Some financial advisers have started using Pinterest, posting customer-relevant photos and illustrations along with cover images from their publications. "It's part of an overall integrated package to let people know we're out there," says Brian Wruk of Transition Financial Advisors Group. "Pinterest, LinkedIn, Facebook -- all of that drives traffic to the website." Reuters (3/15) LinkedInFacebookTwitterEmail this Story
  • Online ads make TV less appealing for campaigns, analysts say
    With more companies jumping into online video, the industry is facing a glut of available ad space, driving down rates and forcing Web broadcasters to compete for advertisers, observers note. According to an analysis from BrightRoll, the average price of a top-tiered ad has dropped as much as 15% since 2011, putting Web ads on a cost parity with television and, according to experts, setting the stage for the migration of advertising from TV to the Web. The Wall Street Journal (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  eBooks, Tablets and More 
  • Sony Xperia 4G phones are scheduled for release next quarter
    Sony has announced a pair of LTE-enabled Xperia smartphones that it will launch next quarter. The Xperia SP and Xperia L feature 4.6-inch and 4.3-inch displays, respectively, and are designed as a smaller alternative to the Experia Z and ZL. Both phones also feature near-field communication technology that enables users to wirelessly share video, photos and other data with a range of devices. CNET (3/18) LinkedInFacebookTwitterEmail this Story
  • U.N. takes aim at broadband gender divide
    The U.N. is calling on member states to eliminate gender disparities in access to broadband, with the goal of full parity by 2020. The proposal was announced Saturday by the Broadband Commission Working Group on Gender, which was launched last year by actor Geena Davis, who serves as the ITU's Special Envoy on Women and Girls. Multichannel News (3/16) LinkedInFacebookTwitterEmail this Story
  Entertainment Matters at CES 
  • Recap: Read all about DMW Music 2013
    On Feb. 20 and 21, Digital Media Wire held its annual music conference, DMW Music sponsored by CEA, in New York City. There were over 400 attendees at the event who enjoyed the workshops, the Pit, and the Un-Conference Sessions. Attendees included industry leaders from companies such as The New Myspace, BMI, YouTube, Sirius XM, BET, Shazam, Billboard, ROC Nation, Warner Music, Sony Music, and more. The Music Leadership Awards Dinner with renowned DJ and Producer DJ Zeke Thomas and award winners Abe Burns, BandPage and AEG Digital Media as well as the Music-Tech Crawl to YouTube/Google, Spotify, Pandora, and iHeartRadio were huge hits. Read more. LinkedInFacebookTwitterEmail this Story

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Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don't know."
--Dawn Ostroff, president of Condé Nast's entertainment division, as quoted by The Wall Street Journal

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