| Latest news on mobile apps |  |
| Industry Highlights
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- Dunkin' Donuts' Apple Passbook app gives customers options
Dunkin' Donuts has integrated with Apple's Passbook, giving customers another payment option, Rimma Kats writes. The company is using location-awareness technology so that the application pops up automatically when the device owner approaches the store. The app was introduced in August and has been downloaded more than 1 million times. MobileCommerceDaily.com
(3/4)
    
| Marketing & Monetization
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- Gartner: Mobile-app business sees continued growth
The mobile-application business is expected to achieve revenues of $25 billion in 2013, a 62% increase compared with last year, Gartner says. The industry has changed in recent years as online app markets have tightened their rules to prevent scams, although developers are still trying to figure out the most profitable models to pursue. The Wall Street Journal
(3/3)
- App-pricing experiments can turn off consumers, analysts warn
The business of how applications are monetized is still unsettled and shifting, with apps selling for different prices at various app outlets, but "free remains king," writes Greg Bensinger. Some publishers are testing variable pricing for in-app purchasing and experimenting with price-sensitivity thresholds. But Forrester Research analyst Sarah Rotman says that variable pricing can upset or confuse customers. "The pay[ing] user is more valuable, but that turns off advertising forever," says Game Hive's Mark Wang. The Wall Street Journal
(3/3)
| Wireless Ecosystem
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- Google app discovery ads suggest an alternate revenue stream
Google is promoting mobile application discovery by pushing AdWords units called "Click-To-Download," writes Josh Constine. The move to make money on app installs may stanch future losses of revenue resulting from the transition to less ad-friendly device formats. "Advertisers love obvious [return on investment], and that's what they get from paid app discovery," writes Constine. TechCrunch
(3/1)
- Yahoo shutters underperforming, underutilized apps
Yahoo CEO Marissa Mayer is closing a second round of underperforming properties that include its Avatars builder, App Search and Sports IQ. Some applications, such as the Yahoo app for BlackBerry, can be used but won't be supported, the company said. "Virtually all of the other products Yahoo is shutting down were similarly underused, so chances are there won't be a major outcry over today's closures," Frederic Lardinois writes. TechCrunch
(3/1)
| Marketers Needs
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- Oreo star-chart app brings social to the sky
Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ
(3/1)
| Developer Corner
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- App.net ups developer payout fund to $30,000
Social network startup App.net is boosting developer payout, raising it from $20,000 to $30,000. The ad-free network distributes the funds to developers based upon "cumulative scores and a weighting algorithm ... although most developers already make money by charging users to download their apps," Jon Russell writes. TheNextWeb.com
(3/1)
| Public Policy
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| MMA News
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- Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend.
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