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March 4, 2013
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Latest news on mobile apps

  Industry Highlights 
 
  • Dunkin' Donuts' Apple Passbook app gives customers options
    Dunkin' Donuts has integrated with Apple's Passbook, giving customers another payment option, Rimma Kats writes. The company is using location-awareness technology so that the application pops up automatically when the device owner approaches the store. The app was introduced in August and has been downloaded more than 1 million times. MobileCommerceDaily.com (3/4) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
 
  • Gartner: Mobile-app business sees continued growth
    The mobile-application business is expected to achieve revenues of $25 billion in 2013, a 62% increase compared with last year, Gartner says. The industry has changed in recent years as online app markets have tightened their rules to prevent scams, although developers are still trying to figure out the most profitable models to pursue. The Wall Street Journal (3/3) LinkedInFacebookTwitterEmail this Story
  • App-pricing experiments can turn off consumers, analysts warn
    The business of how applications are monetized is still unsettled and shifting, with apps selling for different prices at various app outlets, but "free remains king," writes Greg Bensinger. Some publishers are testing variable pricing for in-app purchasing and experimenting with price-sensitivity thresholds. But Forrester Research analyst Sarah Rotman says that variable pricing can upset or confuse customers. "The pay[ing] user is more valuable, but that turns off advertising forever," says Game Hive's Mark Wang. The Wall Street Journal (3/3) LinkedInFacebookTwitterEmail this Story
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  Wireless Ecosystem 
 
  • Google app discovery ads suggest an alternate revenue stream
    Google is promoting mobile application discovery by pushing AdWords units called "Click-To-Download," writes Josh Constine. The move to make money on app installs may stanch future losses of revenue resulting from the transition to less ad-friendly device formats. "Advertisers love obvious [return on investment], and that's what they get from paid app discovery," writes Constine. TechCrunch (3/1) LinkedInFacebookTwitterEmail this Story
  • Yahoo shutters underperforming, underutilized apps
    Yahoo CEO Marissa Mayer is closing a second round of underperforming properties that include its Avatars builder, App Search and Sports IQ. Some applications, such as the Yahoo app for BlackBerry, can be used but won't be supported, the company said. "Virtually all of the other products Yahoo is shutting down were similarly underused, so chances are there won't be a major outcry over today's closures," Frederic Lardinois writes. TechCrunch (3/1) LinkedInFacebookTwitterEmail this Story
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  Marketers Needs 
 
  • Oreo star-chart app brings social to the sky
    Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1) LinkedInFacebookTwitterEmail this Story
Driving Full-Funnel Results With Video Ads
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  Developer Corner 
 
  • App.net ups developer payout fund to $30,000
    Social network startup App.net is boosting developer payout, raising it from $20,000 to $30,000. The ad-free network distributes the funds to developers based upon "cumulative scores and a weighting algorithm ... although most developers already make money by charging users to download their apps," Jon Russell writes. TheNextWeb.com (3/1) LinkedInFacebookTwitterEmail this Story
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
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  Public Policy 
  MMA News 
  • Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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