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September 6, 2012
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  Top Story 
  • Yahoo! won't sell Right Media, officials say
    Yahoo! won't be selling its Right Media ad exchange under new CEO Marissa Mayer, says revenue chief Michael Barrett. Sources say Mayer is planning to invest several hundred million dollars to revitalize Yahoo!'s ad-tech stable, which Barrett describes as the company's "money engine." "Yahoo! is committed to being a primary player in the ad technology space, and Right Media is part of that strategy," he adds. Advertising Age (tiered subscription model) (9/6) LinkedInFacebookTwitterGoogle+Email this Story
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  Marketing Trends & Research 
  • Report: Facebook to claim Google's mobile-display crown
    Google will lose its position as the U.S.'s top mobile display-ad provider in coming years, with Facebook claiming more than a fifth of the industry's revenues by 2014, according to an eMarketer study. Still, Google will retain a 54.1% slice of overall mobile-advertising revenues, powered by its continuing dominance of the mobile search-advertising space. eMarketer (9/6) LinkedInFacebookTwitterGoogle+Email this Story
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  Company Watch 
  • MTV syncs TV ads with mobile devices
    Ads that appear on websites, mobile devices and TV simultaneously are available through MTV's Reverb application. PepsiCo is using the multitasking platform for tonight's MTV Video Music Awards, and other major brands have signed on, including Kraft Foods and Verizon Wireless. "Particularly with young people, they passively watch TV and have devices right next to them and love to talk, why not take our advertising partners with us to be part of the engagement," said Van Toffler, president of Viacom Music & Logo Group. The Wall Street Journal (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Hiltz is named CEO of MPG, hints at creative collaborations
    Lori Hiltz has been named North American CEO of Havas media agency MPG. Hiltz, previously the executive vice president and managing director of the agency's Chicago office, will replace Shaun Holliday, who left the agency in 2010. Hiltz emphasized the value of working closely with creative shops in the network such as Euro RSCG. "When you combine a great creative agency's talents with a thought-leading media agency, the synergies propel you to win," Hiltz said. Advertising Age (tiered subscription model) (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Product placement comes to YouTube
    Brands are starting to find ways to turn YouTube celebrities into pitchmen for their products, writes Christopher Correa. Often that involves coming up with creative ways to integrate products and brands into stars' existing video-clip formats. "Like traditional product placement, YouTube personalities will directly engage with the brand or product during their videos, exposing the brand to the YouTube celebrity's often expansive audience," Correa explains. Business Insider (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Uniqlo hires Joe Montana and Maru the cat to open new stores
    Japanese boutique Uniqlo has drafted Joe Montana and a cat with a huge online fanbase to promote the opening of stores in San Francisco and New Jersey. Montana will be featured among others in print, online and transit ads. Maru the cat stars in an interactive game contest, climbing into boxes that reveal prizes that could be won. Adweek (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB MIXX always sells out. Find out why.
    The 2012 IAB MIXX Conference & Expo, Oct. 1-2, in New York City brings brand marketers, ad agency executives, technologists, and publishers together to explore the fusion of technology and creativity, rather than debate their power independently. Check out the just-released agenda and start making plans now to do business during the most high-powered networking opportunity of Advertising Week. The 2012 participants are 60% brand and ad agency executives and 40% VP level or above. Register now -- this event sells out early every year. LinkedInFacebookTwitterGoogle+Email this Story
  • Celebrate creativity & impact: IAB MIXX Awards
    Mix and mingle with advertising's most fascinating creative minds and be there to congratulate your peers and colleagues as we learn who's earned the most coveted awards in the industry -- IAB international MIXX Awards. Preview the finalists. Individual seats and tables are now available for the October 2 Gala. Technology-loving comedian Baratunde Thurston returns this year to help us define the future of media and celebrate the power of digital. LinkedInFacebookTwitterGoogle+Email this Story
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One never notices what has been done; one can only see what remains to be done."
--Marie Curie,
Polish-French physicist and chemist

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