Asking for medical advice over the Internet | Leaders should worry about character, not how they're perceived | Why you should hire employees who are different from you
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March 19, 2013
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Asking for medical advice over the Internet
A startup called HealthTap is offering an alternative to online databases for gathering medical advice online. It allows users to ask questions and get direct answers within 24 hours from one of the 35,000 participating physicians. More than 10 million questions are asked on the platform each month, according to HealthTap founder Ron Gutman, and the company has raised almost $14 million from investors. TechCrunch (3/16)
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Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

Leading the PackSponsored By
Leaders should worry about character, not how they're perceived
YouTube/John Baldoni
The true mark of a leader is character, not what others think of him or her, says John Baldoni. "A leader needs to think about his reputation, but it's ultimately his character that matters more," he says in this video. SmartBrief/SmartBlog on Leadership (3/15)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Finance & GrowthSponsored By
Why you should hire employees who are different from you
It's tempting to hire employees who are similar to you, but you will need people with different strengths if you want your business to succeed, writes Scott Elser, co-founder of Launchpad Advertising. Seek employees who excel in areas in which you are weak, he writes. "[A] huge part of effectively growing past your own capacity is take a realistic look at not what you do best, but what you do worst," he writes. Inc. online (free registration)/Grow Strong blog (3/18)
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Cutting costs when starting up
It's easy to let startup costs balloon out of control, but there are ways to reduce your spending, writes Neil Parmar. He lists three suggestions: Allowing your employees to work from home, using existing infrastructure and seeking free advice from experts. (3/18)
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The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

The Whole Entrepreneur
Should you join a startup accelerator?
Startup accelerators tend to evaluate the merits of an entrepreneur's idea and the strength of his or her team when deciding whether to admit a company, according to participants in a recent panel discussion. Startup accelerators can be good for some founders, but they aren't for everyone, writes Anastasia Roumelioti. "If you already have the knowledge, a great team, a strong commitment to your idea and venture, and access to network that can support you with mentorship and later on with funding, then getting into an accelerator might not be a good idea," she writes. The Huffington Post (3/18)
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Key characteristics of authentic entrepreneurs
Many people claim to be entrepreneurs, but only a handful of them are living up to the meaning of the term, writes Steve Tobak. These authentic entrepreneurs tend to be passionate, impatient, unique and not obsessed with money, he writes. "And they don't try to be like someone else, either. They know that wearing a black mock turtleneck, jeans, and sneakers doesn't make you Steve Jobs," he writes. Inc. online (free registration)/Last Word blog (3/18)
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Ideas for Innovators
Why your company might need a "decision room"
Companies may be able to encourage innovation and big-picture discussions by creating "decision rooms," according to David Sibbet, author of "Visual Leaders: New Tools for Visioning, Management and Organizational Change." These rooms should have plenty of space for employees to write down their ideas and technical infrastructure that allows for the presentation of electronic information. (Sweden) (3/15)
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Fortune from Failure
How to avoid failure while growing your company
Poorly managed growth can lead to disaster, Jeffrey Cornwall writes. Businesses might fail when entrepreneurs either fail to put systems in place to support growth or when they prepare too quickly in anticipation of growth, he writes. Founders have to take a moderate approach, doing just the right amount of management to achieve success. The Christian Science Monitor (3/18)
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Successful entrepreneurs don't usually care much for social convention."
-- Steve Tobak, managing partner of Invisor Consulting, writing at Inc. online's Last Word blog.
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