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13 February 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Swarovski uses augmented reality in mobile-centered campaign
    Swarovski is promoting its Tropical Paradise spring/summer line with a cross-platform campaign that includes augmented reality. Consumers can learn more about in-store displays marked "AR" by using a shopping application. The campaign also includes a contest tailored for U.K. shoppers and an application and microsite available in several languages. Luxury Daily (07 Feb.) LinkedInFacebookTwitterEmail this Story
  • BBC looks to mobile to build global sports news audience
    Sports news from around the globe is the focus of's new mobile application, which offers scores, stats, news and commentary. The BBC hopes to tap the large audience on mobile devices for the network's international sports website. M&M Global (08 Feb.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • U.K. competition will send 20 entrants to Mobile World Congress
    The U.K. government's Trade and Investment body is sponsoring a contest that will send representatives from 20 of the country's leading mobile companies to the 2013 Mobile World Congress in Barcelona. The contest will also allow one company to proclaim itself "U.K. Most Innovative Mobile Company 2013." CNET (11 Feb.) LinkedInFacebookTwitterEmail this Story
  • Axiom Telecom looks to expand footprint in Middle East
    Mobile payments across the Middle East are on the way from Axiom Telecom. The distributor of mobile devices hopes to increase profits by as much as 25% this year as it adds 40 more outlets in the Gulf area. The company also is considering acquisitions in the mobile space. Telecom Lead (India) (11 Feb.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Q4 sees surge in mobile advertising globally
    Europe was in second place behind North America for total mobile ad impressions in the fourth quarter of 2012, according to an Opera Mediaworks report. Growth in mobile advertising during this latest period was twice that of any other quarter that year, the report said. Meanwhile, Android achieved a slight lead in global impression volume on smartphones, even as iOS remained the leader in monetisation. Mobile Marketing Magazine (08 Feb.) LinkedInFacebookTwitterEmail this Story
We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author

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