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November 30, 2012
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News for the advertising, media, and marcom industries

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  • Crispin Porter + Bogusky's Colo. office wins Fruit of the Loom account
    After a review, Fruit of the Loom has settled on the Boulder, Colo., office of Crispin Porter + Bogusky for its creative and media duties. Incumbent The Richards Group in Dallas chose not to participate in the review, which included Draftfcb, Arnold and Grey. According to Nielsen, Fruit of the Loom's media spend last year topped $32 million. Adweek (11/29) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Other News
  • "Ebenezer Snoop" retells classic Christmas tale for Adidas
    Snoop Dogg stars in a new holiday-themed video for Adidas in which he retells the Charles Dickens classic "A Christmas Carol" -- though his version revolves around "partying." The mostly animated clip, produced by agency Sid Lee and called "The Cautionary Tale of Ebenezer Snoop," also stars Adidas-affiliated athletes David Beckham and Derrick Rose. Adweek (11/29) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Cyber Monday sales hit $1.4 billion, up 16% from 2011
    Online commerce on Cyber Monday was up 16.4% year-over-year to $1.47 billion, according to comScore. The Monday after Thanksgiving shopping day is growing in importance, and though it may be only pulling forward sales that might have come later, "the bottom line is it's a huge number. There are lots of superlatives for the day," says Andrew Lipsman, comScore's vice president of industry analysis. Bloomberg Businessweek/The Associated Press (11/28) LinkedInFacebookTwitterEmail this Story
  • Big retailers use RTB to push in-store sales
    Demand for real-time-bidding online ad inventory started to peak in advance of Black Friday and Cyber Monday, according to Casale Media. But rather than drive e-commerce sales with immediate calls to action, retailers such as Kohl's, Sears, J.C. Penney and Home Depot led the rush, driving shoppers to in-store sales. "Those upper-funnel-oriented buys help explain why the average number of bids per impression, or bid density, jumped 40 percent from the previous week but the price of the winning bid actually fell by 5 percent," writes Tim Peterson. Adweek (11/29) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 

  Marketer News 
  • Bazooka gum gets an updated look that "feels right for today"
    Bazooka bubble gum is re-imagining itself to stanch a steep decline -- the overall bubble gum category is shrinking, and the Bazooka brand is falling even faster. Package design will transition from red, white and blue to "more saturated hues like fuchsia and yellow, and with the splattered-paint look of graffiti," writes Andrew Adam Newman. The usual comic panel inside is being changed to brain teasers, and traditional characters Bazooka Joe and Mort will appear only occasionally. The skateboard- and graffiti-influenced style "feels right for today," said designer Ken Carbone, who reviewed the new look. The New York Times (tiered subscription model) (11/29) LinkedInFacebookTwitterEmail this Story
  • Atlantic Media to tap Twitter for more targeted advertising
    Atlantic Media is trying a new approach to monetization using Twitter, by offering the chance for advertisers to display ads atop Twitter feeds that appear in designated applications. The idea is "to target not only followers and fans of the brand and our editors but reach people who are having conversations that are relevant," said Lindsey Emanuel, The Atlantic's creative services director. Advertising Age (tiered subscription model) (11/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 2013 Philly Institute of Advanced Advertising Studies
    For the past 27 years, the 4A's Philly Institute of Advanced Advertising Studies (IAAS) has been training the city's best and brightest in the agency business. In fact, many of today's top agency executives are IAAS graduates. IAAS is the perfect vehicle for your next generation of advertising leaders. Students develop their skills by working on an actual client assignment in a team environment. This year's client is Klondike.

    The course runs from Jan. 14 to April 8 and is beneficial to all agency disciplines. Visit the 4A's website to learn more and register. LinkedInFacebookTwitterEmail this Story
  • Creative Ways Agencies Can Get Paid: How to Stop Selling Hours and Start Selling Value
    Most agency executives accept the idea that clients don't really buy their "time," but struggle with how to charge in any other way. When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.

    This example-packed webinar on Feb. 1, 2013, is designed not only for financial managers, but for all senior client-facing executives who are in a position to quote pricing or negotiate compensation for client projects or relationships. Ignition Consulting Group's Tim Williams will help participants take advantage of the trend toward new and better ways of pricing that transcend simply counting your time and learn how to apply as much creativity to pricing as to client business.

    The webinar is open to 4A's members and non-members. LinkedInFacebookTwitterEmail this Story
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