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- Google PLAs win bigger slice of marketers' search budgets
Google’s Product Listing Ads are winning over marketers, with the units' share of search advertising spending increasing 600% during the fourth quarter of 2012, according to a Marin Software analysis. "That’s good news for Google as it looks to cut off an increasingly aggressive Amazon," writes Tim Peterson. Adweek
(1/29)       
| Marketing Trends & Research | | |
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- The perfect storm is brewing for online video advertising
A shifting digital advertising marketplace has made online video advertising increasingly important, writes Patrick Himes. A variety of trends are driving the rise of online video ads, including the proliferation of platforms for viewing video, changing content consumption habits and even new platforms such as Vine, which hosts six-second clips. "I have little doubt that video ads are going to become one of, if not the primary and most effective, advertising methods," Himes writes. B2C Marketing Insider
(1/29)
- Report: Brands open their wallets for social media
Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog
(1/29)
| Company Watch | | |
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- How a fashion e-tailer struck gold on Tumblr
E-commerce fashion site aSociete.com is using Tumblr to generate new signups by posting trendy and fashionable images to build viral buzz. A single Tumblr post can bring in more than 5,000 new visitors to the site, says aSociete founder Vanessa Gabriel. "Tumblr is an untapped marketing gold mine," she adds. ClickZ
(1/29)
- Marketers average Super Bowl price with online extensions
Super Bowl advertisers say they are justifying the $3.75 million average cost of a 30-second spot during the game by factoring in bonus exposure from online video views. Marketers are designing campaigns to work across multiple device platforms, while social networks play a crucial role in promoting Super Bowl ads before and after the game. "Digital and social had come to the forefront in a way that we had underestimated ... this time around we needed to make it much more interactive, to drive more engagement from the fans," says Pio Schunker, senior vice president of Coca-Cola, which has already started a slow rollout of its 2013 Super Bowl effort. Bloomberg Businessweek
(1/29)
| Agency News | | |
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- DDB wins corporate-image creative for Qualcomm
DDB's San Francisco office has been tapped by mobile-phone chipmaker Qualcomm for brand-image advertising, after a pitch. The manufacturer will continue to use Ogilvy & Mather in Los Angeles for product-specific ads but wants a higher-profile public image from the DDB work. The shift follows the hiring of Chief Marketing Officer Anand Chandrasekher from Intel. Adweek
(1/29)
| Marketer News | | |
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- Tata will use social media contest to promote Jaguar F-Type
Jaguar expects the F-Type sports car to compete against the Porsche Boxster and the BMW Z on the lower end of luxury, and it's running a photo contest via social media for a chance to win a test drive. The F-Type contest is being promoted on Facebook, Twitter, YouTube, Google+, Instagram and FourSquare as owner Tata Motors looks to increase sales of the brand in emerging markets, writes Karl Greenberg. MediaPost Communications/Marketing Daily
(1/29)
| Interactive Media | | |
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- Gillette asks women: Does stubble deter smooching?
Gillette has launched a U.S. campaign called Kiss & Tell, with a YouTube documentary, live events and a microsite centered on the premise that stubble lessens the appeal of kissing. The idea came from the Gillette India team, which ran a Women Against Lazy Stubble campaign. "If stubble is killing the kiss in India, we thought maybe it would also be true for American couples," said Susan Baba, U.S. communication manager for parent company Procter & Gamble. ClickZ
(1/29)
| IAB News | | |
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- Filling up fast -- IAB Annual Leadership Meeting
Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting and secure your seat now to hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Register now.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Marketing Manager | GFS Marketplace | Grand Rapids , MI |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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