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December 18, 2012
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  • How FreshBooks found its niche
    Mike McDerment, the founder of FreshBooks, faced a stiff challenge in differentiating his accounting product from QuickBooks. He eventually overcame this issue by focusing on invoicing and using a cloud-based delivery model. "If you pick one vertical and do it well, other folks will find you," McDerment said. Today, his company has 5 million users. The Globe and Mail (Toronto) (tiered subscription model) (12/14) LinkedInFacebookTwitterGoogle+Email this Story
How to Create a Winning Marketing Email
In theory, building a successful email marketing campaign seems simple. In reality, effective marketing emails require a more thorough approach if you want to increase sales and grow your business. Create a winning email every time, using this repeatable strategy.
  • How group dynamics make B2B sales a different animal
    It's important to recognize the business-to-business purchasing decisions are often made by groups instead of individuals, Amy Harris writes. These groups might complete much of the decision-making process before engaging with sellers -- a fact that changes the sales process as well. B2B Marketing (12/17) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 questions to help you plan a content marketing campaign
    It's not too late to get started if you haven't yet launched a content marketing campaign, Jon Gelberg of Blue Fountain Media writes. As you design your campaign, you should think about how much effort you are willing to devote to the project and who will take responsibility for the initiative, he writes. "If you don't have a strong writer on staff, hire one now," he recommends. "If it's not in your budget, think about paying a freelance copywriter." Small Business Trends (12/17) LinkedInFacebookTwitterGoogle+Email this Story
  • TD Bank offers advice for small-business loans
    Jay DesMarteau, head of small-business and government banking at TD Bank, provides tips to small businesses about how they can be more successful in obtaining loans from banks. For example, he says that banks want to see a business plan and that "the most important thing to us is the strength of the business's cash flow." (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Why filing your e-mail is a waste of time
    Organizing your e-mail inbox can be counterproductive because it might make it hard to remember where you have stored specific messages, Dave Johnson writes. For this reason, it might be a better idea to forget about organizing and rely on the search feature to find what you need. CBS MoneyWatch (12/13) LinkedInFacebookTwitterGoogle+Email this Story

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Editor's Note 
  • Best of 2012: 18 SmartBrief interviews with industry thought leaders
    SmartBrief's SmartBlogs network interviewed 18 industry thought leaders this month. Find out what these leaders are projecting for their industries in 2013, and see what other free SmartBrief newsletters you may be missing out on. Learn more. LinkedInFacebookTwitterGoogle+Email this Story

A business is nothing but its people. Use the holiday season to make everyone stronger."
--Margaret Heffernan, writing at Inc. online's Serial CEO blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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