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January 18, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Print may be newspapers' greatest feature, not their downfall
    Print newspapers will continue to have a viable future, as long as people continue to value the superior qualities of print that allow readers to absorb information without the unavoidable distractions of reading on a screen, writes John Waters. Young people may well be better than their older counterparts at appreciating this, Waters observes. "Someone observed to me recently that, had we grown up with screen technologies, without ever reading from paper, we would be delighted by the invention of the newspaper and the book." The Irish Times (Dublin) (1/18) LinkedInFacebookTwitterEmail this Story
  • Read how online headlines are changing in 2013
    Headlines are changing as the content they're selling online changes as well. The proper nouns and strong verbs that used to predominate are giving way as headlines become more imperative, more colloquial and try to emphasize how pleasurable reading the article will be, writes Choire Sicha. "These constructions acknowledge a truth: our actions are increasingly passive online, and we really are just looking for something to watch, click, share and receive," she writes. The Awl (1/17) LinkedInFacebookTwitterEmail this Story
  • Bloomberg Pursuits chases fashion with new frequency, app
    Bloomberg Market's newly quarterly luxury fashion-oriented magazine Bloomberg Pursuits has launched an iPad application. The frequency of the publication was increased to keep up with the fashion seasons. Lamborghini, Lufthansa, Faberge and Ralph Lauren are among the advertisers. Adweek (1/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Other News
  Customer Intelligence 
  • How Gannett helps SMBs to reach local shoppers
    Gannett Digital Marketing Services now offers a range of tools for small businesses that are "overwhelmed with trying to understand how to work in a world where the consumer has become increasingly digital," says CEO Vikram Sharma. Digital-flyer tools and social discounting services can help SMBs put their promotions in front of a local and engaged online audience, Sharma says. eMarketer (1/18)
  Media Industry News 
  • Guild agrees to early contract talks in Philadelphia
    The impasse over the fate of Philadelphia's two newspapers amid the owner's threat to liquidate came to an end as the Newspaper Guild agreed to enter talks before the current contract expires in October. Interstate General Media has demanded $8 million in union concessions and had said it would begin liquidating the papers' assets if the union didn't agree to open negotiations by Friday. blog (1/17) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Why news consumption figures are more complex than they appear
    The assumption that newspaper readers are getting older and dying off is not borne out by current numbers, according to Tom Rosenstiel. The percentage of news readers on all platforms over the age of 45 increased from 57% to 58% between 2010 and 2012, if survey respondents were asked about the past week, rather than the just the previous day. "The longitude on these broader numbers suggests that digital access on balance is extending the audience reach of familiar brands to new audiences — not the opposite -- even if it has been a violent disrupter of the economic model," he writes. blog (1/17) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Borrell added to API executive workshop lineup
    Gordon Borrell, founder and CEO of Borrell Associates Inc., joins disruptive innovation expert and Deseret News/Deseret Digital Media CEO Clark Gilbert for Transformative Business Models on Jan. 24-25 in Arlington, Va. They will guide executives through two days of top-level presentations and discussions on proven ways to create new digital revenue streams through sales strategies, paid content models and e-commerce. Register today. LinkedInFacebookTwitterEmail this Story
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If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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