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February 28, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Security seekers push Hotspot Shield downloads past 100 million
    AnchorFree's Hotspot Shield application, which provides security when browsing the Internet, has reached the 100 million-download milestone, writes Robin Wauters. The virtual private network is available in a free sponsored version or a paid commercial-free version. "We have users in 190 countries ... in places like China ... it is about access to information. But we're also the number one WiFi security system in the world," says CEO David Gorodyansky in a video interview. (2/27) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Cost of acquiring app users declines as downloading increases
    The cost of acquiring loyal application users decreased 7% in January, from $1.67 to $1.56, according to Fiksu. That reflects a typical post-holiday pattern, though last year's drop totaled 37%, writes Mark Walsh. In contrast, the Fiksu App Store Competitive Index rose 13% from 5.3 million downloads per day to 6 million between December and January, buoyed by holiday season activations. "We expect brands to allocate more dedicated spending to mobile advertising campaigns in 2013 and to only get savvier about aligning seasonal spending to the ebbs and flows of user acquisition costs," says Fiksu CEO Micah Adler. MediaPost Communications/Online Media Daily (2/27) LinkedInFacebookTwitterEmail this Story
  • EA, Samsung offer developers temporary 100% return on revenue
    Electronic Arts' Chillingo division is collaborating with Samsung on a "100% Indie" program that returns all mobile application revenue to developers submitting to the Samsung Apps store for the first six months. The revenue return decreases to 70% after two years. "I see no mention of exclusivity in the program, but even if it is required, it may not give developers a reason to shy away. Samsung devices account for the largest share of all Android phones sold," writes Kevin C. Tofel. GigaOm (2/27) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Amazon optimizes Cloud Player for iPad
    Amazon has rolled out an optimized version of Cloud Player for iOS, designed to work with the larger screens of Apple's iPad and iPad Mini, the company says. GigaOm (2/27) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Buffalo Wild Wings basketball game app drives in-store traffic
    Buffalo Wild Wings is activating mobile-application users within its restaurants in a program related to the NCAA basketball tournament, writes Rimma Kats. Users playing a virtual basketball game Big Shot Challenge within their restaurants vie for $25 gift cards. "We continue to look for ways to interact and engage with them and right now, mobile is a great way of doing just that," says Buffalo Wild Wings' Kathy Benning. Mobile Marketer (2/28) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Mozilla hopes to lure mobile-game developers to Firefox OS
    Mozilla is hoping game developers will embrace its Firefox operating system for mobile devices. "Mozilla is unlocking the Web as the platform to build apps powered by open Web standards like HTML5, CSS and JavaScript, along with new Web APIs," a Mozilla spokesperson said in a statement. In addition, Mozilla reportedly has lined up Bango to handle mobile payments on Firefox-based devices. VentureBeat (2/27) , TechCrunch (2/27) LinkedInFacebookTwitterEmail this Story
  • Viralheat developer platform enables apps to be "more social"
    SocialChorus and Anametrix have signed up to use the applications programming interfaces of Viralheat's new developer platform for social media marketing, Lisa Lacy writes. "Viralheat also says its scalable cloud infrastructure takes care of details like scheduling messages and monitoring conversations in real-time, freeing up developers to focus on their applications," Lacy writes. ClickZ (2/27) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Pentagon looks beyond BlackBerry for MDM bids
    The Defense Department has asked Apple, Google and other suppliers to bid on a contract for software to manage, analyze and secure the 162,500 mobile devices the military uses, in a switch from the Pentagon's former BlackBerry-only contract. The VAR Guy (2/27) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
  • Urban Airship hosting Mobile Saturday at SxSW, MMA as official association partner
    Mobile Saturday at SXSW brings together the world's top brands innovating on mobile with many of the industry's key enablers to explore mobile's hottest topics and winning strategies. Urban Airship programmed the topics and assembled an all-star line-up of customers and experts to speak at Mobile Saturday including: ABC News, Atimi, BET, Beyond the Rack, Bottle Rocket, Branding Brand, ExactTarget,, Redbox, Starbucks, Walgreens, Wal-Mart, World Wrestling Entertainment, Xomo and Xtreme Labs. "The caliber of brands and mobile innovators that Urban Airship has assembled for Mobile Saturday is truly impressive and will offer everyone -- from those living mobile, to those considering the channel -- a wealth of insight and proven strategies to guide their efforts," said Michael Becker, managing director, North America, Mobile Marketing Association. "We're thrilled to be joining the event as its official association partner." Mobile Saturday will take place on March 9 at Wanderlust in Austin, Texas, delivering SXSW Interactive's only all-mobile programming. For more information on Mobile Saturday and Urban Airship, visit their website and follow them on Twitter @urbanairship. LinkedInFacebookTwitterEmail this Story
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He that will not apply new remedies must expect new evils; for time is the greatest innovator."
--Francis Bacon,
British author and statesman

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