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December 24, 2012
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  Top Story 
  • Facebook exec: Social mobile games have key advantages
    Mobile games played with friends are more fun, which means they should have a crucial role in an increasingly social world, writes Facebook's Julien Codorniou, who touts the platform as an excellent place to reach customers. He writes that Bingo Blitz is an example of how future game publishers will constantly update their games for a fresh player experience instead of publishing once and revising later. TechCrunch (12/22) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Video content is a slam dunk for Portland Trail Blazers app
    The Portland Trail Blazers were late to the mobile-application game because of initial NBA inflexibility, writes Frederic Lardinois. But the new app designed under the team's senior director of interactive media, Dan Harbison, has used video content well. "Currently, fans spend a whopping 26 minutes per visit with the app -- an engagement time that's largely driven by this video content and fans using the app as a second screen to follow along with stats during games," writes Lardinois. TechCrunch (12/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Food brands take aim at children's smartphones
    Food marketers are shifting their ad spending to mobile and social in a bid to target smartphone-wielding children, according to a Federal Trade Commission report. Social campaigns and branded mobile applications are seen as a cost-effective way to target young consumers, researchers say. "These online media are not necessarily as costly as display advertising, yet potentially have a farther, and more immersive, reach than display advertising," the report notes. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • PokitDok app lets potential patients name their price
    The PokitDok app allows consumers to search for value among health care providers as travelers might use Priceline: by naming their price. More than a million health care providers participate in the program, which responds to Web-based or mobile requests for a price quote indicating a consumer's budget, payment method and needs, as well as practitioner preference. Doctors have an incentive to join the system to connect with patients paying out of pocket or through a health savings account or flexible spending account, says PokitDok CEO Lisa Maki. GigaOm (12/21) LinkedInFacebookTwitterEmail this Story
  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter

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