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February 1, 2012
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Today's Buzz 
 
  • YouTube may begin subscription service
    YouTube CEO Salar Kamangar announced at the D: Dive Into Media Conference that he is considering the idea of a service to allow content providers to create their own subscription-based video offerings via YouTube. Although nothing is set in stone, Kamangar says the new service might help the company attract more media partners and increase advertising sales. GigaOm (1/31) LinkedInFacebookTwitterEmail this Story
Add SMS marketing to your mix and watch your ROI soar. Engage the widest possible audience in a medium they love. Learn how advertising with Common Short Codes gives you access to nearly every mobile consumer in the U.S. Get the free white paper.
Network Update 
  • Google plans country-specific censorship
    Google's Blogger platform will start country-specific censoring over the next few weeks by redirecting users to domain names specific to their country -- for example, Google.com would direct to Google.fr in France. The move will allow Google to censor content viewed as inappropriate in some regions, without having to remove it for all users. Mashable (1/31) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Ideas in Action 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Research and Reports 
  • Survey: Teens' Twitter use is on the rise
    Many predicted that teens would forgo Twitter, but that seems to be changing as more teens have joined the social network, often because their parents and other family members are not using it. In 2011, 16% of people ages 12 to 17 said they used Twitter, double the percentage who used the service in 2009, according to the Pew Internet & American Life Project. The increase in teens' Twitter use should not be interpreted as a sign of declining interest in other social media platforms, Dave Copeland writes. CBS News/The Associated Press (1/29), ReadWriteWeb.com (1/31) LinkedInFacebookTwitterEmail this Story
SmartPulse 
  • Do you tie your social media marketing efforts into your traditional marketing campaigns?
    Sometimes  44.30%
    Always  41.61%
    My brand doesn't use social media marketing  6.71%
    Never  4.70%
    My brand doesn't use traditional marketing  2.68%
  • Are you siloing your marketing?: Social media can work well with other kinds of ad campaigns, so it's encouraging to see so many poll respondents look for ways to integrate their marketing efforts, SmartBrief's Jesse Stanchak writes. While not every campaign lends itself to integration, companies should look for ways for campaigns to reinforce each other during the planning process, so that they can maximize efficiency and consistent branding, he writes in SmartBrief's SmartBlog on Social Media.
  • How much time do you spend on social media each day?
Less than 1 hour
1-2 hours
2-3 hours
3-4 hours
4-8 hours
More than 8 hours
No time

The Takeaway 
  • What it takes to move from attention to engagement
    A thought-out plan for creating social media engagement with fans can help businesses secure more earned media in the form of community outreach and development, and in digital dialogue between the company and consumers, Alisa Leonard writes. Engagement plans delve into audience needs, look for ways to create appropriate content and stay flexible enough to change in response to results. ClickZ (1/31) LinkedInFacebookTwitterEmail this Story
  • How to take advantage of YouTube's redesign
    Marketers can use YouTube's redesign as an opportunity to improve branding and increase engagement, Casey Zeman writes. Using branded overlays and custom URLs and taking advantage of the platform's ability to direct subscribers to your feed can make your video marketing efforts much more effective, Zeman writes. SocialMediaExaminer.com (1/31) LinkedInFacebookTwitterEmail this Story
Social Shareable 
  • Viral marketing campaign goes up, up and away
    Viral-ad company Thinkmodo has unleashed a flock of human-shaped remote-controlled planes over New York City and New Jersey. The planes are being used to promote the movie "Chronicle," in which teenagers gain superpowers that include the ability to fly. CNET/Crave blog (1/31) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Executive Vice PresidentMedia Works Ltd.Baltimore, MD
Social Media Content ManagerLM&O AdvertisingWashington, DC
Manager, Digital & Social Media ResearchWarner Bros. Home Entertainment Inc.Burbank, CA
Click here to view more job listings.

Featured Content 
 

SmartQuote 
Facts don't spread. Emotions do spread."
--Paul Adams of Facebook, as quoted by The New York Times' Media Decoder blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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Editor at Large: Andy Sernovitz
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