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February 8, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Kellogg touts frozen-food growth
    Sales of Kellogg frozen food increased nearly 11% in fiscal 2012 compared with the previous year, said Michael Allen, president of U.S. frozen food. Growth was fueled by Eggo products, the launch of Special K flatbread sandwiches and innovation in the MorningStar Farms and Kashi lines. FoodBusinessNews.net (free registration) (2/6) LinkedInFacebookTwitterEmail this Story
  • Doritos ad contest wins nearly 100 million views
    Frito-Lay says the five finalists in its "Crash the Super Bowl" ad contest received nearly 100 million views this year. The campaign was moved from the company's own microsite to Facebook, making it easier for fans to share the videos. "That's the whole reason why we switched. People like to talk about the videos, and that reaches their circle of friends," said Vice President of Marketing Ram Krishnan. Adweek (2/7) LinkedInFacebookTwitterEmail this Story
Financing and the latest industry trends
How much will consumer concerns about the overall economy continue to impact commodities? Is the USDA raising or lowering production estimates for 2013? Learn about these key developments, GE Capital's industry financing trends and more. Download GE's latest food & beverage Industry Research Update now.
  Trends 
  • Study highlights power of packaging
    A study by MeadWestvaco found that packaging "is one of the most powerful tools in the marketing communications mix," said Brian Richard, director of consumer and customer insights. The study found room for improvement, with less than 20% of consumers saying they are "very satisfied" with packaging. Packaging that is hard to open or doesn't protect the product is part of their concerns. Drug Store News (2/7) LinkedInFacebookTwitterEmail this Story
  • Edible packaging and fermented food are among culinary trends
    The Hartman Group has outlined several food and drink trends, including ethical food production, fresh juice and food treated with high-pressure processing, edible packaging, premium private-label products and snacks that are more flavorful and nutritious. The research group says consumers are also embracing protein and turning away from sugar. FoodNavigator (2/6) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Advertising & Marketing 
 
  • Bud Light Platinum gets in sync with Justin Timberlake
    Justin Timberlake will represent Bud Light Platinum in commercials and also act as the brand's "creative and musical curator" in a deal made through Bud Light agency Translation. The first spot will air during the Grammy awards telecast and feature Timberlake's "Suit and Tie," his newly released single. "Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand," said Paul Chibe, vice president of U.S. marketing at A-B InBev. Advertising Age (tiered subscription model) (2/7) LinkedInFacebookTwitterEmail this Story
  • How Oreo built an Instagram following in 15 seconds
    In the 15 seconds following the screening of Oreo's "Cookie or Creme" Super Bowl ad, the brand's Instagram following jumped from 2,200 to 22,000, says brand manager Susan Burris. The continuing campaign, which asks consumers to share photos so that they can be made into cookie or cream sculptures, has since boosted Oreo's following to more than 50,000. "We're not just launching an Instagram page, we're launching an engagement experience," Burris says. ClickZ (2/7) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Retail Spotlight 
 
  • Kowalski's starts selling premium pork
    Berkshire pork, known for its marbling, tenderness and flavor, is available at Kowalski's Markets. "Humane craft processing is an important part of the Berkshire story, too, ensuring livestock experience a safer, calmer more humane environment than is found elsewhere in the industry," the retailer says on its website. "Equally important to ensuring quality of pork product, are small batch processing and hand-cutting of portions." Progressive Grocer (2/6) LinkedInFacebookTwitterEmail this Story
SAS brings the next big thing to Retail's Big Show.
Connect with us and your peers at the National Retail Federation (NRF) Convention and Expo— January 11-14, 2015 in NYC. You'll see how SAS is helping retailers solve their toughest challenges. It's The New Retail Powered by SAS, and you don't want to miss it. Find out more.

  Health & Wellness 
  • Confectioners get savvy about scrapping the sugar
    Many candy-makers are expanding their sugar-free offerings as the growing list of available sweeteners allows for new ways to cut sugar while not compromising on taste. "The quality of taste factor has actually been solved. It is actually very difficult to tell the sugar-free version from its regular counterpart," said Kathi Robinson, founder of AllergyFreeAndSugarFreeSnacks.com. CandyIndustry.com (2/6) LinkedInFacebookTwitterEmail this Story
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  GMA News 
  • Last week to register for Litigation Conference -- don’t wait!
    In just one week, GMA will bring together in-house counsel, outside defense counsel and employees dealing with litigation in the food, beverage and CPG industry for the GMA Litigation Conference on Feb. 19-21, in Miami.

    During this conference, learn how top in-house and outside counsel in food, beverage and CPG are dealing with current litigation issues such as labeling, class action lawsuits, recalls, foodborne illness outbreaks, valuating settlements and more. View the full program.

    At the only legal event built by the food, beverage and consumer products industry for the food, beverage and consumer products industry, join your peers to discover the latest insights and tools that are driving successful litigation, product liability and claims strategies. View the attendee list.

    Only one week left -- register today.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Editor's Note 
  • Correction
    An item in Wednesday's GMA SmartBrief incorrectly stated that alcohol mixed with a diet drink is more potent than alcohol mixed with a sugar-sweetened drink because the sugar absorbs some of the alcohol. The sugar in regular soda does not absorb the alcohol but rather slows down the rate of alcohol absorption. SmartBrief regrets the error. LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
Click here to view more job listings.

  SmartQuote 
If you want to make enemies, try to change something."
--Woodrow Wilson,
28th U.S. president


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