Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eMuvCfbwocgjbMxdRhgW

October 9, 2013
CONNECT WITH SHOP.ORG  LinkedIn Facebook Twitter Shop.org Blog 
News about digital retail commerce
Sign up|Forward|Archive|Advertise

  • A look back at the 2013 Shop.org Annual Summit
      
    Attendees from five continents traveled across the globe to gather in Chicago last week for the 2013 Shop.org Annual Summit. After kicking off the event with the Digital Retail and Mobile Boot Camps, attendees heard keynotes from Miki Berardelli and Matt Marcotte of Tory Burch and Jonah Berger of the Wharton Business School, among others, participated in breakout sessions and explored the EXPO Hall.

    Weren't able to make it to the show? No problem. You can view videos from before, during and after the Summit and look at photos of the attendees, speakers, EXPO Hall and more. You can also read up on all the news from the Summit by checking out Shop.org's blog posts and watch SaulPaul break the Summit down in the closing "recap rap."

    Be sure to save the date for next year's Shop.org Annual Summit, which will take place in Seattle from Sept. 29 through Oct. 1. LinkedInFacebookTwitterEmail this Story

Is your customer service really omni-channel?
Customer service reps are central to winning a customer's loyalty. And to win, they need capabilities that extend from the center of your sales and fulfillment operations--capabilities that only an enterprise-wide approach can provide. Click here to learn how.
Omnichannel and Multichannel Retail 
  • Report: Mobile gadgets gain traction in retail arena
    Consumers now spend 55% of all retail-related Internet time on smartphones and tablets, although they still make the majority of online purchases using desktop computers, according to a new study from Shop.org, comScore and The Partnering Group. Bargain hunting is the primary driver of mobile retail activity, and clothing, accessories and event tickets are the items most often purchased via mobile, the study said. MediaPost Communications/Marketing Daily (10/2) LinkedInFacebookTwitterEmail this Story
  • At ModCloth, mobile is all about the experience
    Vintage-inspired clothing and decor retailer ModCloth has revamped its mobile application to incorporate photos into its Style and Product Guides, and launched features that encourage crowdsourcing and social involvement to keep shoppers entertained and engaged, ModCloth's Senior Vice President of Product and Development Sarah Rose told attendees at Shop.org's Mobile Retail Boot Camp. Shop.org Blog (10/1) LinkedInFacebookTwitterEmail this Story
 
  • Home Depot boasts best e-gift card program, report says
    Home Depot's online gift card program was deemed the best among 99 retailers and restaurant chains, according to a report from Retail Systems Research released at Shop.org's Annual Summit. The report evaluated the programs on 21 criteria including how easy it is for online shoppers to find the gift cards and how simple it is for recipients to redeem them. Sephora and Starbucks rounded out the report's top three. American City Business Journals/Atlanta (10/1) , Internet Retailer (9/30) LinkedInFacebookTwitterEmail this Story
  • How Walgreens creates a digital retail experience for everyone
    The median age of a Walgreens mobile shopper is 45, and some 100-year-old customers use the drug store's refill-by-scan application feature to renew their prescriptions, according to Walgreens President and CEO Greg Wasson. In his keynote at Shop.org's Annual Summit, Wasson shared a glimpse into the company's omnichannel journey and reminded retailers that digital initiatives can help customers of all ages enjoy a better in-store and online shopping experience. Shop.org Blog (10/4) LinkedInFacebookTwitterEmail this Story
 
  • Little Black Bag takes a simple approach to tablets
    When Little Black Bag shoppers put an item in their shopping carts, the retailer slips in two more the customer might like and gives shoppers a week before shipping to allow them to trade with other customers. The company made a concerted effort to keep it simple when translating that strategy to the tablet, President and Chief Marketing Officer Jeff Biesman said. He and Aeropostale E-commerce VP Jacob Hawkins shared their experiences on tweaking their sites for tablet users at Shop.org's Annual Summit. Internet Retailer (10/2) LinkedInFacebookTwitterEmail this Story
Digital Retail Trends 
  • Secrets to digital retail success in The Land of Nod
    Retail success in any niche requires the right mix of a strong brand, passionate people and a spirit of innovation strong enough to overcome our natural fear of change, The Land of Nod's Managing Partner Michelle Kohonzo said at Shop.org's Digital Retail Boot Camp. She also shared some lessons learned while launching the children's home furnishings site, starting with making sure all your teams are focused on the customer first. Shop.org Blog (9/30) LinkedInFacebookTwitterEmail this Story
  • Is responsive design always the right choice for retailers?
    Retailers need to create an effective mobile presence, but whether that transition can best be accomplished with responsive design, a dedicated mobile site or an application is the subject of much debate. Executives from Tommy Hilfiger, True Religion and Indochino explored the issue and shared their own mobile evolution stories during a panel at Shop.org's Annual Summit in Chicago last week. ZDNet (10/2) LinkedInFacebookTwitterEmail this Story
  • At Tory Burch, innovation centers on customer service
    Tory Burch is taking customers along on its digital journey with social connections and technology such as Client Book, CMO Miki Berardelli and Senior VP of Global Retail Matt Marcotte told attendees at Shop.org's Annual Summit. The Client Book tool gives store associates access to customer data, including birthdays, past purchases and wish lists, to allow them to personalize transactions and strengthen customers' relationships with the brand. Shop.org Blog (10/1) LinkedInFacebookTwitterEmail this Story
 
  • Brazil's Netshoes races toward a mobile future
    About 2.5 million of the 16 million monthly visitors to Netshoes arrive via mobile devices, and mobile purchases are an increasing part of the Brazilian online sporting goods retailer's $500 million in annual sales, CTO Rodrigo Nasser said at Shop.org's Annual Summit. Soccer fans shopping from the couch are boosting the company's m-commerce growth, as are geolocation tools that send smartphone offers to customers who come close to major shopping centers and an application called Netshoes Click that tracks down specific pairs of shoes from photos shoppers upload. Shop.org Blog (10/1) LinkedInFacebookTwitterEmail this Story
 
  • The pros and cons of dynamic pricing
    The rise of online shopping brought algorithms that let retailers use dynamic pricing in every channel to stay competitive, but done poorly the strategy can confuse shoppers and cause headaches at the brick-and-mortar store level. "Price is very personal. It's personal to many different people and rules in an organization. When you're making any kind of change — even a logical one that everyone can agree on at a strategic level — there are still going to be a lot of questions and management of change," said Andy Voelker, Ace Hardware's retail pricing strategy manager, at Shop.org's Annual Summit. ZDNet (10/2) LinkedInFacebookTwitterEmail this Story
  • Taking your social stories to the next level
    Stories are key to building your brand in a social and digital world, but the stories alone are not enough, Wharton Business School professor Jonah Berger told attendees at Shop.org's Annual Summit. He shared several principles and strategies that help stories go viral, including understanding the triggers that regularly capture audiences and finding an authentic way to relate them to your brand. Shop.org Blog (10/2) LinkedInFacebookTwitterEmail this Story
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org.
 
Subscriber Tools
   
Print friendly format  | Web version  | Search past news  | Archive  | Privacy policy

Advertise
Publisher: Dena Malouf (202) 407-7837
Jobs Contact: Kara Goehring (202) 661-3055
 
Read more at SmartBrief.com
 
 
 Recent Shop.org SmartBrief Issues:   Lead Editor: Megan Conniff
   
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information