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October 30, 2012
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Setting the Example 
  • Mexican market-goers trade recyclables for locally grown food
    Mexico City residents can trade waste paper, glass, plastics and cans for locally grown food, thanks to a monthly government-run market that started in March. Shoppers have already exchanged 140 metric tons of recyclable waste for 60 tons of fresh produce. "The real test will be whether more households can be persuaded to recycle even without the carrot of free food in return," The Economist notes. The Economist (10/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Report: Algal biofuel may be ready someday, but not today
    Algal-based biofuel is not sustainable enough to be produced in large quantities when examined from the perspectives of water, nitrogen or phosphorus use, according to a report by the National Research Council. More research is necessary if "the promise of sustainable development of algal biofuels has any chance of being realized," the report said. Chemical & Engineering News (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Execs give insights on responsible supply-chain management
    Executives from Sprint Nextel, H&M and Mars gave their tips on sustainable supply-chain management at last week's BSR Conference in New York City. "Our suppliers know that sustainability is part of making a deal -- that's really important to us," explained H&M sustainability chief Helena Helmersson. "We say to stakeholders that whatever you find in our stores you should be able to feel good about." (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Consumers eager to know details about corporate social responsibility
    Consumers are paying attention to corporate social responsibility efforts, and a study reports that 86% of respondents have greater trust in companies that report their CSR efforts. The study, from Cone Communications, also said that 40% won't buy from a brand if they can't find any information on CSR. "Purpose is no longer enough, and successful campaigns must demonstrate return for business, brand and society," said Cone Communications executive Jonathan Yohannan. MediaPost Communications (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
  • The Biggest Mistake Sustainability Champions Make
    Some recent studies show an increased investment in business sustainability initiatives over the past couple of years, in spite of the economic downturn. This flies in the face of conventional (old) thinking that CSR initiatives get cut when budgets are tight. So why the discrepancy? The answer lies in the biggest mistake sustainability champions make when trying to gain traction in their organizations: Sustainability is positioned as separate from business success, so it is not surprising that sustainability initiatives get cut when it comes time to look at the budget. 3BL Media
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The Responsible Leader 
Powering Tomorrow 
  • Largest global offshore wind farm goes online in the U.K.
    The biggest offshore wind farm in the world started sending electricity to the U.K.'s power grid Monday. The initial 151 turbines of the London Array offshore wind farm are now in service, with the remaining 24 expected to go online by the end of 2012, said owners Dong Energy, E.ON UK Renewables and Masdar. Once fully operational, the London Array will bring the U.K.'s total offshore wind capacity to nearly 3 gigawatts. Reuters (10/29) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Build a better board through social media
    Better due diligence and renewed commitment are crucial as companies seek to improve the quality of their boards and corporate governance, Mark Rogers writes. One step to a better board is to use social networks, including LinkedIn, as a first step in finding candidates rather than as a last-ditch background check. "Your search does not have to revolve around the connections of your executives and fellow board members," he writes. SmartBrief/SmartBlog on Leadership (10/29) LinkedInFacebookTwitterGoogle+Email this Story
You will not be punished for being transparent as long as you have a good action plan."
--Helena Helmersson, head of sustainability for H&M Hennes & Mauritz, as quoted at
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