Cadillac is switching ad duties to Campbell Ewald
After last year's ouster of CMO Joel Ewanick, General Motors is switching ad agencies for Cadillac from Minneapolis-based Fallon Worldwide to Michigan's Campbell Ewald, sources say. The deal is expected to be announced in a few days and comes after a sudden move by Campbell Ewald from its Warren, Mich., home to downtown Detroit, near GM headquarters. The Wall Street Journal
(3/12)
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Kantar: Retail, Olympics, election lifted total ad spend 3% in 2012
Total advertising spending rose 3% to $140 billion year-over-year in 2012, according to Kantar Media, which attributes the gain in part to the quadrennial Olympics and elections season. The retail, automotive, local services and telecom categories also showed single-digit gains. Procter & Gamble, Comcast and General Motors were the three largest advertisers in terms of spending, although only Comcast among these three increased its spend last year, up 10% to $1.7 billion. Advertising Age (tiered subscription model)
(3/11)
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Campbell Soup CEO wants smaller teams to "think outside the can"
Campbell Soup breaks its creative teams into "smaller cross-functional groups" for greater agility and thinking beyond traditional ways, said CEO Denise Morrison, speaking at the 4A's Transformation conference. "[W]e came out with this mantra when I became CEO [in 2011] of focusing forward -- focusing outward to consumers and ahead to create our future. So, we had to think outside the can," she says. Morrison says that idea came from Ideo and proved itself in the company's immersion study of millennials, writes Andrew McMains. Adweek
(3/11)
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Lawyers aren't waiting for the FDA to sue CPGs over "natural" claims
Lawyers have stepped into the gap left by the failure of government agencies, such as the Food and Drug Administration and Federal Trade Commission, to decide on the definition of "natural," writes Jack Neff. Unilever's Ben & Jerry, PepsiCo's SoBe, Sun Chips and Tostitos, and Johnson & Johnson's Aveeno are among those facing lawsuits. New products claiming to be natural were down to 16.1% last year from 28.5% in 2009, per Datamonitor. "The lack of clarity from regulators has contributed to a free-for-all, where marketers treat 'natural' differently," Frankfurt Kurnit attorney Terri Seligman said. Advertising Age (tiered subscription model)
(3/11)
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