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March 7, 2013News for marketing professionals

  Breaking News 
  • Goodby goes global for Doritos as brand gets universal treatment
    Goodby, Silverstein & Partners is fashioning Doritos' first global campaign in coordination with the launch of new packaging and logo. A new spot for the PepsiCo brand will show a college-age valet on a Doritos-inspired joyride, with the new tagline "For the bold" translated into spots that will run in Mexico, the U.K., Canada, Spain and Turkey. "With the rise of social media and technology, our world is smaller and more connected than ever before. ... [W]e now provide a consistent storyline, and look and feel from the Doritos brand," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay North America. Advertising Age (tiered subscription model) (3/6) LinkedInFacebookTwitterEmail this Story
  Company News 
  • VW, Burberry and Adidas to be Google-ized in mobile program
    Google is re-booting Project Re:Brief as the company prepares its presence at the South by Southwest conference and festival in Austin, Texas. Last year's project demonstrated how new technology could revive classic commercials for Coca-Cola, Avis, Alka-Seltzer and Volvo, while retaining essential emotional storytelling elements. This year, brands getting contemporary-spot Google treatment include Volkswagen, Adidas and Burberry, under the name "Art, Copy and Code." Separately, a WordStream infographic shows that Google has 21 distinct mobile-monetization products, grading Google Maps, YouTube and Android A+ and Google Offers a C, for example. The New York Times (tiered subscription model) (3/6), VentureBeat (3/6) LinkedInFacebookTwitterEmail this Story
  • Pizza Hut will conduct 140-second job interviews at SXSW
    Pizza Hut plans to conduct 140-second initial interviews for its new manager of digital media at the South by Southwest festival and conference, miming the truncation of a movie pitch and abbreviated social media. "To get the right candidate for this job -- a position we believe to be one of the best in all of social media -- we see a lot of benefits to bringing the interview to a location where a lot of qualified job seekers will already be," says Tracy Skeans, Pizza Hut's chief people officer. MediaPost Communications/Marketing Daily (3/6) LinkedInFacebookTwitterEmail this Story
  • Beam's CMO goes to school to hear out students on social
    Beam's global chief marketing officer, Kevin George, was among the marketer alumni who returned to Miami University of Ohio for the Miami Rocks symposium to get students' take on real-world marketing issues. George said his social media problem involves organizing and controlling the presence of 50 brands in the U.S. alone. Students at the symposium advised him to concentrate on the biggest brands internally and automate the smaller labels with the use of Big Data. The students also suggested "a very interesting take on how to integrate our old traditional 800-number customer-service organization within a social organization," George said. Advertising Age (tiered subscription model) (3/6) LinkedInFacebookTwitterEmail this Story
  Market Trends 
  • Exec: IHOP mobile push for Griddle Melts is "mouth-watering"
    IHOP is using "expandable and interstitial" mobile ads within the Pandora application to publicize its Griddle Melts, writes Rimma Kats. The ad redirects clicks to a Facebook page for followup "likes." "The IHOP campaign is a very attractive, mouth-watering and colorful campaign that is extremely well designed and executed," says Simon Buckingham, chief executive of Appitalism. Mobile Marketer (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Multicultural Marketing 
  AAF Spotlight 
  • 64th Advertising Hall of Fame
    The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.

    This year's "magnificent seven" who will be inducted into the Hall of Fame are:

    Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
    Bob Giraldi, film director; president of Giraldi Media
    Philip H. Knight, co-founder and chairman of Nike
    Shelly Lazarus, chairman emeritus at Ogilvy & Mather
    Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
    Gerry Rubin, co-founder of RPA
    Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
    Corporate Honoree: McDonald's Corporation.

    View sponsorship opportunities and purchase tickets. LinkedInFacebookTwitterEmail this Story
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end."
--Edwin Artzt, member, Advertising Hall of Fame

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