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February 11, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
 
  • Twinings brews high-altitude tea for British Airways
    Twinings has created a tea for service on British Airways flights that is said to taste its best at 35,000 feet, when flavor perception is compromised by humidity and air pressure. The combination of Assam, Kenyan and Ceylon teas was developed through "extensive in-flight testing," said Mike Wright, senior buyer for Twinings. BeverageDaily.com (France) (2/8) LinkedInFacebookTwitterEmail this Story
Financing and the latest industry trends
How much will consumer concerns about the overall economy continue to impact commodities? Is the USDA raising or lowering production estimates for 2013? Learn about these key developments, GE Capital's industry financing trends and more. Download GE's latest food & beverage Industry Research Update now.
  Health and Nutrition 
  • Growth continues for probiotic and prebiotic yogurt
    Global sales of yogurt with probiotic or prebiotic cultures are expected to increase $1.7 billion this year, up 4% compared with 2012, even though the EU has not approved the health claim. Chobani Greek yogurt is leading U.S. growth; Yakult is the top brand in Asia-Pacific; and Danone Group's Activia is most popular in Latin America. NutraIngredients (2/8) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Nestle launches Ecodex for environmental analysis
    Nestle teamed with information technology company Selerant to develop Ecodex, which analyzes the environmental impact of the company's product lines. "The tool uses information specific to the food and beverage industry to provide rapid and accurate data that allows our product development teams to assess sustainability performance across multiple product lines," said Anne Roulin, head of sustainability for research and development. FoodNavigator (2/8) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Super Bowl advertisers got big Web traffic boost
    Super Bowl viewers went online to research advertised products, according to an eXelate analysis. Big game advertisers' Web traffic was 23% higher than usual on Super Bowl Sunday, and 46% higher than usual on the following Monday. "These spikes in activity were especially noticeable during the halftime show and blackout," says eXelate Senior Vice President of Analytics Kevin Lyons. MediaPost Communications/Online Media Daily (2/8) LinkedInFacebookTwitterEmail this Story
  • Starbucks goes social with snowstorm
    Starbucks began planning Wednesday for real-time Snow Day-themed Twitter and Facebook ads to run as East Coast brand fans coped with the snowstorm that hit on Friday. "We always want to stay highly relevant to what's going on. We want to be a part of [consumers'] decisions as they get ready for the weekend in terms of their product needs, such as coffee," said spokeswoman Linda Mills. Adweek (2/8) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative Update 
  • White House memo notes sequester's effects on food safety
    A memorandum issued by the White House states that food safety will be at risk if Congress allows sequestration to start March 1. "These reductions could increase the number and severity of safety incidents, and the public could suffer more foodborne illness," according to the White House. FoodSafetyNews.com (2/11) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new member Monster Energy Co. of Corona, Calif. Please join us in welcoming them. LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright


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