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December 7, 2012
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  Top Story 
  • Amazon looks to set itself apart by offering free A/B app testing
    Amazon is offering A/B app testing to application developers to entice development on its platform, Sarah Perez writes. The company says the testing mechanism is free to developers making apps for the Amazon Appstore, where downloads are up 500% in the past year. "Our A/B Testing service is essential for developers because it will help offload the overhead costs of building, maintaining and running scalable tests," said Amazon's Mike Frazzini. TechCrunch (12/6) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Tapjoy tops 1 billion mark
    More than a billion devices have now activated Tapjoy, with about half that number added in just the past eight months. On a monthly basis, the mobile ad and monetization platform has about 110 million active users, with three-quarters outside the U.S., including 44 million in China. The big numbers reflect "the trend we're seeing in mobile apps as developers, content owners and ecosystem competitors around the globe support in-app commerce as the surest way to monetize apps," said Ted Pollak, a senior gaming analyst from Jon Peddie Research. (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Mozilla appeals to developers' entrepreneurial spirit
    Mozilla is pitching developers on the Firefox open-source mobile operating system platform by comparing its fee structure to competitors. "If you're looking to build and develop mobile software without the 30% toll [Apple charges], Firefox OS will appeal to you," says Jay Sullivan, vice president of products at Mozilla. Sullivan pointed out Mozilla's "payments API" would allow developers to open their own application stores for distribution. CNET/The Download blog (12/6) LinkedInFacebookTwitterEmail this Story
  Regulation & Policy 
  • Privacy groups time report to influence FTC on COPPA
    A report sponsored by Common Sense Media and the Center for Digital Democracy says that a majority of parents and other adults don't like their children's behavior being tracked online or through mobile devices, even if it's anonymous data being collected. More than 9 in 10 parents are opposed to specific tactics such as location tracking and asking information about children's friends. The report is intended to influence the Federal Trade Commission as it considers expanding the Children's Online Privacy Protection Act. The Hill/Hillicon Valley blog (12/6), Adweek (12/6) LinkedInFacebookTwitterEmail this Story
  • Calif. sues Delta over smartphone app's lack of privacy info
    Delta Air Lines is facing a civil suit from California's attorney general for failing to provide information about its privacy policy in its smartphone application, the first time an app maker has been sued for privacy-related reasons, according to a published report. The state contends that Delta violated a 2004 state law that mandates online services to "conspicuously post" its policy. The Wall Street Journal (12/6) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
You will never find time for anything. If you want time you must make it."
--Charles Buxton,
British brewer, philanthropist, writer and legislator

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