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| Today's Buzz |  |
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- Rethinking the importance of social media rankings
The data from social media ranking firms such as Unmetric, Klout and PeekYou don't give much real insight into either social media or real-world influence, Jeff John Roberts writes. The field of social rankings could evolve into a genuinely scientific and useful discipline, Roberts writes, but for now we're mostly just drowning in second-rate data. GigaOm
(12/4)      
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 | The Ultimate Stocking Stuffer For Your Favorite Marketer!
Tired of hearing "All I Want for Christmas Is a Great Marketing Strategy"? Get this FREE lead generation guide from Oneupweb stuffed with the latest tips for attracting customers with Facebook, LinkedIn, Gmail & more! Stuff it in your favorite CMO's stocking or keep one for yourself. We won't tell! |
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- Is social media really right for every brand?
Trader Joe's has a well-designed website, but so far has resisted creating a Facebook page or Twitter account, Todd Wasserman writers. The chain is among several major brands that don't use social networks to engage fans, including Apple and Viagra. Mashable
(12/4)
- Dell forms group to turn in-house social listening into a service
Dell is preparing to sell social media consultancy services, putting it up against digital agencies, enterprise-oriented businesses such as Salesforce, and potentially its own agency, WPP's Team Dell. Chief Marketing Officer Karen Quintos says the new group extends from Dell's own social efforts, including a social "listening" center, and aligns with a shift to service offerings. "They want to reposition themselves away from being the PC-based hardware provider into a more strategic business services provider," says Forrester analyst Peter O'Neill. Advertising Age (tiered subscription model)
(12/4)
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- 8 buzzwords your LinkedIn contacts never want to hear again
LinkedIn has published data citing the most used terms on users' profiles. Words such as "creative," "multinational," "motivated" or "responsible" should all be off-limits to users who want to stand out, the site warns. "Set yourself apart in the new year by wiping your profile clean of buzzwords!" a network blog post advises. The Atlantic Wire
(12/4)
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Do you notice a seasonal decline in social-follower engagement during the holiday season?
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Yes |
46.88%
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Not sure |
28.12%
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No |
25.00%
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How often do you revise your LinkedIn profile?
 | I don't have a LinkedIn profile |
| I don't revise my profile |
| I do it more than once a year |
| I do it once a year or less |
| Not sure |
- Why social media WOMM beats conventional advertising
Even the best-targeted Facebook ads are of questionable relevance and interest to the site's users -- but that's not a problem for word-of-mouth-marketing social media campaigns, says Georgia State University's V. Kumar. Good word-of-mouth-marketing campaigns are opt-in, with users participating because they're genuinely interested and think their contacts will share their enthusiasm. "If you engage customers ... they go and they get their friends to try it out," Kumar explains. MIT Sloan Management Review online
(12/4)
- Twitter is for the birds, artist says
Artist Voldemars Dudums has replaced a keyboard's keys with lumps of fat and placed it outside as a bird feeder. The birds' pecks are recorded as keystrokes, which are then posted to Twitter. "We ended one of the greatest internet injustices of all time and gave Twitter back to the original twitterers, the birds," Dudums wrote in a blog post. CNET
(12/4)
 | At this rate, it won't be long until a company comes along to offer multi-media rankings for the neighborhood cats."
--Jeff John Roberts, writing at GigaOm
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Recent SmartBrief on Social Media Issues:
- Tuesday, December 04, 2012
- Monday, December 03, 2012
- Friday, November 30, 2012
- Thursday, November 29, 2012
- Wednesday, November 28, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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