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- Contributors and content are key to a successful business blog
You need to set clear objectives for your business blog, stick to a calendar and have contributors set to create content, Naomi Ruth Ganhinhin writes. Build visual interest with utilities such as SlideShare and give readers a valuable takeaway, understanding the blog as a species of content marketing. And don't forget the call-to-action, Ganhinhin writes. TopTenWholesale.com
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| Eye on Marketing | | |
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- Creating more harmony between marketing and sales
If sales and marketing teams are to work together in harmony, they first have to get over misconceptions, misalignment and misleading communications, Dan Slagen writes. Harmony can be restored by holding constructive meetings where the company, not the individual department, is the focus. Consider restructuring based on the buyer persona rather than job function, and set up service level agreements to keep both sides honest. HubSpot.com/Inbound Internet Marketing Blog
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| Tech Edge | | |
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- Combine Twitter with print ads for an interactive effect
Combining social media such as Twitter with a traditional medium such as print makes for an effective combination, Patrick Himes writes. Print advertising is underrated despite its "tangibility, credibility, branding, target marketing, and engagement level," he writes, and combining it with Twitter creates cross-promotional activities that can be bolstered with special offers and discounts. Also, using QR codes on print ads to connect to Twitter allows for two-way interaction, Himes adds. B2C Marketing Insider
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- 10 free tools for budget-conscious SEO operations
Search engine optimization can be accomplished with limited resources, MediaWhiz's Marc Purtell writes. Beyond Google Adwords for targeting and tracking, search engine spiders such as Screaming Frog, BrowSEO Spider Simulator and Google Analytics can show you a bigger picture. SEMRush is "a great tool for performance tracking and competitive analysis," Purtell writes, and Rank Checker or Web CEO can determine how prospective keywords might perform on a specific domain. MediaPost Communications/Online Media Daily
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| Innovation | | |
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- AT&T exec: The best play is concentrating on our network
AT&T is aggressively seeking partners to improve its network by hosting hackathons, building innovation centers and letting developers have access to its code. "Our best play is to build platforms, not to build end products. If we can build platforms and [application programming interfaces] that allow developers to innovate, we can accelerate innovation for the whole industry," says Esther Lee, AT&T's senior vice president of brand marketing, advertising and sponsorships, in this interview. Advertising Age (tiered subscription model)
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| People on The Move | | |
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Erika Nardini is AOL's new vice president and head of marketing solutions for AOL Advertising, coming from Demand Media, where she was senior vice president of sales and marketing. MediaPost Communications/Online Media Daily
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Kate Spellman is senior vice president of marketing for Penton Media, coming to the company from United Business Media's UBM Studios, where she was president. BtoB Magazine
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| Association News | | |
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- Commemorative book: BMA 90th Anniversary
"The Business Marketing Association: 90 Years of Inspiring B2B Marketers" tells the story of how the specialty of business-to-business marketing came to be and how it has evolved over nine decades. Enhanced by full-color captioned images, the coffee-table style book includes a brief overview of the different eras of the BMA legacy and looks toward the future of the association and the profession. Read more details and order the book.
- BMA Houston -- Event -- Are you selling yourself short? Discover your product's Ideal Competitive Selling Price
This luncheon will be held Thursday, Jan. 17, from 11:30 a.m. to 1 p.m., at the Courtyard on St. James Place, 1885 St. James Place, in Houston. Every business executive/owner wants to maximize profits. The last building block in maximizing profits is excellence in pricing. A tiny improvement in price has a multiplicative effect on operating profit. Yet, many businesses lower their own profits by not addressing pricing of their products and services with the same rigor and discipline that they apply to designing, producing and marketing their offerings. Consequence: Toxic profit leaks! Poor pricing leads to reduced profitability not only in the business enterprise but also in the industry because competitors react to poor pricing practices and lower the profitability of the entire industry. This affects the market capitalization of entire industries. Solution: Invest in pricing excellence. The first step in this process is to discover the Ideal Competitive Selling Price for your product/service. Read more.
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