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November 14, 2012
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News for mobile marketing professionals

  Top Story 
  • Mobile video ads for movies outperform TV, online
    Video ads for movies served on mobile devices proved more effective by every measure of recall, favorability and purchase intent than online or TV ads, according to a study by Nielsen and Universal Pictures. "We know that mobile works well for brands looking to engage consumers, but we wanted to dig deeper. ... This new research further validates our investment in mobile video for our clients," said Sarah Bachman, mobile director of Horizon Media. MediaPost Communications/Online Media Daily (11/13) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Taylor Swift taps AR for mobile 3D content
    A 3D mobile experience is in store for Taylor Swift fans through the use of augmented reality. Mobile users can scan the cover of Swift's new album, the label for her Wonderstruck fragrance or Wal-Mart displays to access the AR content. "Music is more than just a static experience, so using augmented reality is a critical choice for musicians to further engage their fans and offer them something much more interactive than standard album artwork," said Matt Mills, global head of sales at Aurasma, which worked with Swift's record label on the campaign. Mobile Marketer (11/14) LinkedInFacebookTwitterEmail this Story
  • Wendy's mobile ads promote Redhead Roasters to coffee lovers
    A new Wendy's mobile campaign inside the Pandora application aims at increasing in-store traffic and purchases of its Redhead Roasters line of coffee and tea. "People who buy coffee out skew to smartphones, tend to be app users and make decisions about where to go get coffee while on the go," says Director of Digital Marketing Brandon Rhoten. The campaign rewards check-ins after using GPS-enabled devices to guide consumers to the nearest Wendy's. Mobile Marketer (11/13) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Bank of America to debut mobile payments for small business
    Bank of America will launch Mobile Pay on Demand next month, a service that will allow small businesses to process credit card payments via smartphones and tablets. The service, which will challenge other payment firms such as Square and Verifone, is aimed at businesses that only process a small number of credit card transactions. Computerworld/IDG News Service (11/13) LinkedInFacebookTwitterEmail this Story
  • Toys R Us revamps mobile sites, apps
    Toys R Us has harmonized its combined mobile sites and applications for Toys R Us and Babies R Us with the company's online site, offering a consistent shopping experience on both platforms. Users can search for products using a variety of criteria, read reviews, access video content and make purchases. Internet Retailer (11/13) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • LocalBonus adds rewards app, expands service
    LocalBonus, which offers a single rewards program for multiple merchants tied to credit cards, now has a mobile application. Users can photograph their credit cards to simplify sign-up and find participating merchants nearby as well as access Yelp reviews and monitor their rewards status. LocalBonus is also adding new cities for its service. TechCrunch (11/13) LinkedInFacebookTwitterEmail this Story

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  Featured Content 

  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
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  • Connect with the Important LATAM Consumer with Mobile - MMA LATAM & Hispanic Forum (Nov. 28-29)
    Latin American communities are comprised of consumers wielding massive buying power. Brands looking to engage these consumers have an active and incredibly mobile-savvy community to tap into. However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers -- they must move from brand awareness to action. Marketers need to approach Hispanics and LATAM consumers on their terms and through platforms that work with their life. Enter mobile. Join leading brands including Nielsen, Audi, Burger King Corporation, ESPN and JetBlue Airways at The MMA LATAM and Hispanic Forum and take a deep dive into the latest insights and trends for how to connect more meaningfully with these all-important communities who are influencing the market of tomorrow. Save 25% off your conference pass now if you use code EMAIL_25 -- register now. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
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