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December 3, 2012
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The Game Changer 
 
  • Lawyers complain about limiting terms in cloud contracts
    Stringent contracts that leave end users little recourse in the event of a serious service outage or network breach are slowing enterprise migration to the cloud, according to attorneys, who say companies are reluctant to navigate uneven legal terrain. With more service terms skewed in favor of providers and many cloud companies adopting a "take-it-or-leave-it" approach toward end users, corporate lawyers say it's vital that decision makers considering signing a cloud contract closely scrutinize the terms and ask questions so they understand exactly what their legal rights are. Computerworld (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Tame the Digital Marketing Beast
Learn how Tealium iQ, a leading tag management solution, helps tame the digital marketing beast by establishing a unified data layer and providing turnkey access to more than 700 digital vendors. Easily deploy and manage tags from within the Tealium iQ console. Free Guidebook

Emerging Tools 
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

Security Update 
 
  • U.K. moves to bolster cybersecurity amid increasing attacks
    Companies with high market visibility are finding themselves targeted by an increasing number of cyberattacks, according to U.K. officials, who say hackers are regularly zeroing in on the websites of popular brands such as Adidas with motives as simple as a sports rivalry. Meanwhile, to combat an increase in the number of attacks on critical industries, the U.K. government is considering a significant expansion to its cybersecurity regime, including the possible addition of "cyber reservists" who can be called into action in the case of a cyber emergency. The Telegraph (London) (tiered subscription model) (12/3) LinkedInFacebookTwitterGoogle+Email this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Tech Business 
 
  • Analysts: Declining server market not hurting Dell or Cisco
    Server revenues dipped in the third quarter, but Dell and Cisco experienced sales gains and market share growth while competitors including IBM and Hewlett-Packard didn't fare as well, according to research firms Gartner and IDC. "The market was constrained by poor macro-economic conditions in many geographies coupled with a number of technology transitions that served to further hamper the market," said Matt Eastwood, IDC group vice president and general manager of enterprise platforms. eWeek (12/2) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Managing IT 
  • Why IT ROI is so hard to measure
    As economic recovery slowly continues in some parts of the world, budgetary pressures on corporate IT are beginning to abate -- but proving money is being well spent is not always easy, analysts say. Convincing management that investment in technology is paying off requires rethinking the definition of success. "What's important is the way people visualize the impact of the project. You don't always know the ROI on the IT spending elements if it is a wider business project, but you will have a better idea of how IT will change the way people work," says David Elton of PA Consulting Group. IT PRO (London) (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • 8 steps to adding a skill to your toolbox
    Learning new skills is important for advancing in the business world, but you should make sure you have chosen an attainable goal and are willing to put in the work necessary to achieve it, experts say. "Many people implicitly believe that if you have to work hard at something, it means you lack ability. This is rubbish," motivational psychologist Heidi Grant Halvorson says. You can determine how best to learn an ability by examining the techniques that have worked for you in the past, she says. Harvard Business Review online/HBR Blog Network (11/29) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on ExecTech readers in the past week.

  • Results based on number of times each story was clicked by readers.
Geeking Out 
  • MIT pioneers new breed of shape-shifting robotic component
    Researchers at the Massachusetts Institute of Technology's Center for Bits and Atoms are pioneering a new type of shape-shifting mechanical device, based on the structure of a protein, that could one day lead to the development of more versatile robots with the ability to rearrange themselves as needed. According to MIT's Neil Gershenfeld, the "milli-motein" is "effectively a one-dimensional robot that can be made in a continuous strip, without conventionally moving parts, and then folded into arbitrary shapes." Popular Science (11/30) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Negotiating is an art form, and lawyers are trained to do it. IT people think of contracts as a couple of pages of specifics and then boilerplate. But it's that boilerplate that saves everybody's bacon when something goes wrong."
--Paul Lewkowicz, an intellectual property attorney, as quoted by Computerworld
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