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November 20, 2012
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Problem. Solved. 
  • NHL lockout takes a toll on memorabilia business
    Andrew Goldfarb, who owns a Canadian company that sells sports memorabilia, is dealing with a downturn because of the ongoing NHL lockout. "Sales are generated by interest in the sport of hockey," he said. "If people aren't watching the players play, they're not buying product." He should move into new markets and attempt to build his online business, experts say. The Globe and Mail (Toronto) (tiered subscription model) (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Test mobile marketing tools this Small Business Saturday
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday 2012 (November 24th) is one of the most important shopping days of this holiday season. Pitney Bowes wants to help you quickly build a mobile website and launch a QR code campaign to attract more shoppers on-the-go. Get a free trial account that lasts throughout the holidays.
  • How to attract Black Friday crowds to your business
    As a small-business owner, there are several ways you can attract customers on Black Friday, writes Tim Parker, owner of Exposition Creative Services. Try advertising on social media and encourage customers to buy gift cards, he recommends. Also, consider offering hot chocolate or other treats to shoppers. Intuit Small Business Blog (11/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  • Develop your employees to build your business
    One key to the sustainable growth of your business is to help your employees develop, Geoffrey James writes. "[S]ee your company for what it really is: a community of individuals, each of whom has a boundless capacity to learn and grow," he recommends. Encourage your employees to expand their skills and focus on growing as a leader. Inc. online/Sales Source blog (free registration) (11/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Critical thinking isn't just for college professors
    Smart bosses teach workers to think critically about the challenges they face, writes Joel Garfinkle. That means encouraging them to ask the right questions, and to have confidence in their thought processes. "Continue to encourage employees to act independently ... and they will reward you and the company with sound decisions based on logic and common sense," Garfinkle writes. SmartBrief/SmartBlog on Leadership (11/19) LinkedInFacebookTwitterGoogle+Email this Story
  • How to reduce your company's tax bill
    As the end of the year approaches, companies are looking for ways to keep their tax bills as low as possible. "Consider offering employees fringe benefits instead of standard raises to help reduce your tax burden," writes Bonnie Lee, owner of Taxpertise. Companies might be able to claim a tax credit worth up to $9,600 if they hire a veteran before the end of the year, she notes. Fox Business Small Business Center (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Why you need an inventory management system
    An effective inventory management system is essential to keeping your business running smoothly, writes Bethany Wood, president of SEI International. You can use software such as Quickbooks to meet your needs or, if you're on a very tight budget, a shared spreadsheet can get the job done. (11/19) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Tools for running loyalty rewards programs
    A number of applications are available to help you run a loyalty rewards program for your business, Monika Jansen writes. For example, an app known as Belly allows smartphones to function as loyalty cards; a program called Social Rewards allows users to leverage Facebook and Twitter for rewards programs. (11/19) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Just for Fun 
  • World's worst hotel is proud to be filthy
    A budget hostel in Amsterdam has declared itself the worst hotel in the world, with advertising warning potential customers that they are likely to contract diseases and may be forced to use curtains as towels. Manager Tijmen Receveur says people who pay $22.50 a night for a room don't typically complain about the squalor. "They have diminished their expectations to less than nothing," he says. The Daily Mail (London) (11/15) LinkedInFacebookTwitterGoogle+Email this Story
[C]ompanies grow when the people inside them grow first."
--Geoffrey James, writing at Inc. online's Sales Source blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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