February 20, 2013
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Twitter is under fire after Jeep, Burger King hacks
Cyberattacks that targeted Jeep's and Burger King's Twitter accounts have sparked calls for the service to implement stricter authentication processes. "They've been oddly silent about this, and I think they can't be for long," said Ian Schafer, CEO of Deep Focus. Advertising Age (tiered subscription model) (2/19)
The Social Business Textbook:
Required Reading For Any Social Professional
Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today!
Network Update
Social network helps users find their personality type
A social network called ArchetypeMe uses personality tests to assign its users into various Jungian archetypes that are used to present targeted content, community pages and marketing messages. CNNMoney/Fortune (2/19)
Teens flock to Pheed
Many teenage social networkers are using Pheed, an iPhone application that combines aspects of Twitter, SoundCloud, Tumblr, Ustream and Instagram, Jon Swartz writes. The app's key selling point is that it allows users to share files, photos and videos of unlimited size, and users can add a copyright watermark on content. USA Today (2/19)
Ideas in Action
Social networks struggle to shut down terrorists' activity
Terrorists are using social media to reach their supporters, and networks such as Twitter and Facebook are finding it tough to effectively block extremist groups. Groups whose accounts are banned simply create new accounts and start over, says analyst Aaron Zelin. "It's like 'whack-a-mole,' " Zelin says. The Atlantic online (2/20)
Research and Reports
Study: Social marketing, service silos hurt brand perceptions
Brands are hurting consumers' perception of them because hardly any of them "are doing equally well on social marketing and social servicing," says Jacqueline Anderson of J.D. Power and Associates, which conducted a study looking at six industries, 100 companies and 23,000 consumers. The study suggests that the problem arises from social-marketing and social-servicing silos and a disparity between how various age groups use social channels. "It's kind of a failure to understand why consumers are reaching out. Many companies are still organized around servicing on one side and marketing on the other," Anderson says. MediaPost Communications/Marketing Daily (2/19)
Do you use a dashboard to manage your social media content?
No  58.91%
Yes  41.09%
Are social media dashboards a blessing or a curse?: Most poll respondents indicated they don't use dashboard tools to manage their social media efforts, and that's too bad, SmartBrief's Jesse Stanchak writes. Dashboards can make it easier to handle social media duties, but they can also breed complacency, he writes in SmartBrief's SmartBlog on Social Media.
Are you concerned about your social media accounts being compromised by hackers? 
The Takeaway
4 ways to build a more loyal social media fan base
Investing time in showing gratitude to social media followers, beyond an automated response, leads to a more engaged fan base, writes Lisa Wiese. On Twitter, the list tool can help users note which followers most frequently pass along content, enabling personal thanks later. Other ways to show gratitude include adding LinkedIn endorsements to profiles of engaged customers who are personal connections and creating personalized thank-you videos to post to social media. B2C Marketing Insider (2/18)
Social Shareable
Millions of birds descend on Kentucky town
Millions of blackbirds and starlings have descended on Hopkinsville, Ky., assembling in such numbers that they darken the skies and whitewash trees and parked cars with their waste. Locals are fighting back with air cannons and bottle rockets, but say it's hard to effectively repel the assembled mega-flock. Some have speculated that the birds are not flying farther south, as they normally would, because of changes to the climate. Reuters (2/19)
Who's Hiring?
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.
It's the way we respond as marketers that determines whether we earn respect or get dinged."
-- Jeff Semones, president of M80, as quoted by Advertising Age
 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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