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March 22, 2013News for women business owners

  Top Story 
  • Why well-being must be a priority for women in business
    The women's empowerment movement has entered a new phase that focuses on reshaping the business world and on well-being, according to media executive Arianna Huffington. "[T]his time we're not just fighting for a space in the world, we're fighting to change it," she said. Everyone -- including men -- can benefit from this revamped work culture, according to Huffington. Forbes (3/21) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • Alternative lenders use analytics, other data to make loans
    Alternative lenders that loan to small businesses are starting to use analytics and other technology-driven methods to assess whether an applicant should be approved. Some also weigh nontraditional measures such as Yelp reviews. Their loans tend to be shorter term and higher cost. CNBC (3/20) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  Social Media Buzz 
  • Considering Pinterest? Start with a strategy
    Pinterest is a popular choice for social media marketing, but you won't achieve success on the platform unless you develop a strategy first, says Debba Haupert, channel director for Collective Bias. "Know the categories where your customers will find you. You have to put some thought into it before you jump in," she says. Companies should use high-quality images that are aligned with their customers' interests, Haupert says. Inc. online (free registration) (3/20) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • NAWBO partners with Lean In
    NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more. LinkedInFacebookTwitterEmail this Story
  • Web.com and NAWBO release survey findings
    A national survey of women business owners conducted by Web.com and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
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  Technology 
  • 3 services that can replace Google Reader
    Google is planning to terminate its Reader on July 1, cutting off a service some people use daily to stay on top of trends in their industries. Dave Johnson suggests three possible replacements for Google Reader users: The Old Reader, Feedly and NewsBlur. CBS MoneyWatch (3/21) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Move your business ahead by setting clear goals
    Operating a business with a focus on profitability alone is short-sighted, writes Michael Olguin, president of Formula PR. Setting clear operating goals for your business can help you to monitor the success of your company and make sure everyone is on the same page within your leadership team. "When your leadership team clearly understands what you are trying to accomplish it provides greater rationale for the decisions you might make regarding hiring, acquisitions, incentives, sales programs, or any other financially-driven decision," he writes. Inc. online (free registration) (3/21) LinkedInFacebookTwitterEmail this Story
  • Why giveaways boost customer loyalty
    Providing a product or service for free can circumvent other marketing efforts and help the customer immediately grasp your product, Lee Polevoi writes. Games using the "freemium" model -- free to play, pay to advance -- set up a "norm of reciprocation" psychological mode that builds customer loyalty. Consider giving away software or an application, whitepapers or e-books, promotional items or free consultations. "The best freebie is one that costs you little or nothing to produce but delivers measurable results," Polevoi writes. Intuit Small Business Blog (3/20) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • Women senators are becoming more prevalent, powerful
    Men still dominate the U.S. Senate, but there are now 20 women in the legislative body -- a record high. In addition to bringing different viewpoints to the table, research suggests that women lawmakers may also be more likely to reach across party lines. "[W]hile men may choose to obstruct and delay, women continue to strive to build coalitions and bring about new policies," according to a recent study. The New York Times (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • How to behave gracefully at a dinner party
    The next time you're invited to a dinner party, bring a small gift -- possibly a food item -- to show your appreciation, recommends television personality Andrew Zimmern. During the dinner, connect with other guests by talking about current events or by telling stories about your family, he says. Don't linger too long, and after the dinner is over, send your host a handwritten note to express your thanks. The Wall Street Journal (3/20) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
I'm even more excited about the second women's revolution because it's one where we change the metrics of [the business] world and we reshape the way it functions."
--Arianna Huffington, as quoted by Forbes

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