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October 8, 2012
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Today's Buzz 
  • Can Facebook keep growing?
    Facebook says it has 1 billion active users, and is planning a marketing push to ensure that its growth continues. The network is targeting countries such as Japan, Russia and South Korea that have relatively low rates of Facebook use, as well as emerging markets such as Brazil. "Facebook's growth has to slow down at some point. ... But it seems clear that the world's largest social network still has plenty of room to become even bigger," Ben Parr writes. Advertising Age (tiered subscription model) (10/8), CNET (10/7) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • ResearchGate aims to storm the ivory tower of science publishing
    Berlin startup ResearchGate wants to be the Facebook of academic research, and with 2 million active users it may be on its way, Bobbie Johnson writes. Founder Ijad Madisch, a Harvard-trained virologist, says the network is attracting young researchers and may add a Klout-style reputation system that lets researchers publish data for community review. GigaOm (10/6) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • StubHub scrambles after obscene tweet
    A Twitter operator for online-ticketing outfit StubHub was a little too enthusiastic on Friday about the start of the weekend, posting an obscene message about his desire to leave. The company posted a swift apology, saying the tweet had been "unauthorized." Mashable (10/5) LinkedInFacebookTwitterGoogle+Email this Story
  • For politicians, posting to Tumblr beats kissing babies
    The campaigns of President Barack Obama and Republican challenger Mitt Romney are leaning on social networks, experts say. Facebook and Twitter are de rigueur, but the campaigns also are posting quirky clips to Tumblr and other sites in the hope of winning over younger voters. "The more people you talk to, the more likely you are to win. ... Social extends and amplifies that," says Zachary Moffatt, digital director for the Romney campaign. The New York Times (tiered subscription model) (10/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Research and Reports 
The Takeaway 
  • Pinterest is passé, L'Oréal's social media chief says
    Pinterest is getting boring, says Rachel Weiss of L'Oréal. While her company is still keeping an eye on brand-focused Pinterest developments, Weiss says she has stopped putting so much time and energy into playing around with the network. "I was making so many boards on Pinterest and then I just stopped and went back to Facebook," she says. Business Insider (10/7) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 marketing tips for businesses that are still anti-social
    Success with social media marketing is about forming relationships with your followers -- something that doesn't happen overnight, according to Kristin Slice of Three Dog Marketing. "You would not run into a marketing event, throw out a bunch of fliers and yell 'Do business with me!' " said Slice. It's also important to realize that some social networks may be better-suited to your business than others are. SmartBrief/SmartBlog on Social Media (10/8) LinkedInFacebookTwitterGoogle+Email this Story
  • The rise of the social workforce
    Social media is changing the way that we do business, with many aspects of personal social networking seeping into the enterprise, says Edelman Digital managing director David Armano. "Anyone that works in a professional environment is increasingly becoming used to the social experience, the digital social experience that you get from networks like Facebook, Twitter, and Google+," Armano says. (10/7) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Got a college degree? You're qualified to be a human scarecrow
    Bangor University graduate Jamie Fox has found a job that lets him read and practice his ukulele while picking up a steady paycheck. Wearing a bright orange jacket, Fox sits in the middle of a field of crops and periodically honks an accordion or clatters a cowbell to scare off hungry birds. BBC (10/5) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

Facebook is cookie-cutter-ish. Facebook is boring. Facebook verges on the totally square."
--Michael Wolff, writing in USA TODAY
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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