Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eirfCfbwoceZytmlPcQV

January 28, 2013
CONNECT WITH SMARTBRIEFLinkedInFacebookTwitter
 
Share|Sign up|Archive|Advertise
Setting the Example 
  • 49ers stadium to be a net-zero energy facility
    Several types of solar technology will be installed at the $1.2 billion stadium for the San Francisco 49ers in Santa Clara, Calif. Enough will be installed to make the stadium "the first professional sports venue in California to achieve net zero energy performance," according to the team. Plumbing will focus on water efficiency, and recycled materials are being used to build the stadium. American City Business Journals/San Jose, Calif. (1/23) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • McDonald's wins eco-label for seafood products
    McDonald's has obtained Marine Stewardship Council certification for its U.S. supply chain, chiefly by switching to Alaskan pollock for its Filet-O-Fish sandwiches. "When a company like McDonald's does this, suppliers around the world are watching, and they will take note," says Kerry Coughlin, a regional director for the council. "We do expect this to have an impact." FastCoExist (1/25) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Is your brand telling the right story?
    Sustainability is the new unique selling point for many brands, and marketers need to communicate their brand's CSR strengths accordingly, writes Thomas Kolster. "If you tell the right story, people will not only listen, they will follow," he writes. BizCommunity.com (South Africa) (1/22) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • The architect who wants Chicago to go wild
    Architect Jeanne Gang is busy building wildernesses in the middle of Chicago, starting with a 91-acre wetland and wooded peninsula on the site of an abandoned airport. Gang says her vision is for a "more wild version" of urban living. "I think it's important not for romantic reasons, but for practical and experiential reasons, to extend biodiversity within the ecosystem," she explains. Bloomberg Businessweek (1/24) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Why Saudi Arabia loves solar energy
    Saudi Arabia and other Middle Eastern oil-producing nations are poised to become hotbeds of solar-energy innovation, experts say. The region's deserts are perfectly suited to large-scale solar energy production, and switching local communities to clean energy would reduce the need for subsidized oil, which could then be sold at full price on the global market. Harvard Business Review online (1/25) LinkedInFacebookTwitterGoogle+Email this Story
  • New technology could help geothermal energy go mainstream
    AltaRock Energy, a Google-backed startup, has developed a technology that injects water into deep rock formations, cracking them open and creating geothermal power sources. That could help commercialize geothermal energy by allowing developers to build out installations independently of naturally occurring sites. GigaOm (1/24) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • How to reach outside your company for innovation
    Open innovation can be a powerful tool for companies hoping to cut creative costs while still coming up with ideas, writes John Dillard. Still, it's important to be realistic about how much time and energy you can invest in open innovation. "[C]hoosing the right path can be difficult, as organizations must weigh the benefits and liabilities of using outside help against developing technology internally," Dillard writes. SmartBrief/SmartBlog on Leadership (1/25) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Nature as we see it in cities is created, it's man-made, it's redesigned."
--Jeanne Gang, architect, as quoted in Bloomberg Businessweek
LinkedInFacebookTwitterGoogle+Email this Story


SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Accounting
Advertising
Automotive
Aviation & Aerospace
Biotechnology
Business
Chemicals
Construction & Real Estate
Consumer Packaged Goods
Distribution
Education
Energy
Finance
Food Service
Health Care
Insurance
Legal
Manufacturing
Media & Entertainment
Nonprofit
Retail
Technology
Telecommunications
Travel & Hospitality
 

Subscriber Tools
SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Advertise
Account Executive:  Chris Warne (917) 605-0413
 
SmartBrief Community:
 
 
Recent SmartBrief on Sustainability Issues:   Lead Editor:  James daSilva
Contributing Editor:  Ben Whitford
   
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information