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February 1, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How much buzz could you buy for the price of a Super Bowl ad?
    A 30-second Super Bowl ad costs about $3.8 million -- and that's money that could have been spent buying an awful lot of online buzz, writes Andrew Hanelly. For that sum, Hanelly calculates that brands could reach at least 350 million people with Promoted Tweets, buy about 1.5 million ad clicks using Google Adwords or run ads reaching about 48% of Facebook's entire user-base. Brain on Digital (1/31) LinkedInFacebookTwitterEmail this Story
  • How Facebook plans to steal Google's search crown
    Facebook's new Graph Search tool gives the social network access to a huge amount of customer intent data that should allow marketers to dramatically improve their campaigns' performance, writes Dave Williams. Over time, Facebook is likely to dislodge Google as Web users' search tool of choice, Williams predicts. "Such a shift will lead to massive changes in search volume, revenue and the monetary value of the social graph for consumers and brands of all sizes," he writes. Advertising Age (tiered subscription model) (1/31) LinkedInFacebookTwitterEmail this Story
  • Why customer targeting is at the heart of great digital marketing
    In the social-media era, the best marketing builds relationships organically, rather than simply trying to ram branded messages down their throats, writes IBM's Stefan Pfeiffer. It is important for brands to use customer tracking not just as a sales tool, but also as a way of improving the customer's experience, so that they're more receptive to the brand. "Personalized advertising that builds on what the customer already owns, identifies gaps and spots ways to expand the relationship is much more effective than trying to ram something down people’s throat by inundating them with spam mail and other in-your-face methods," he writes. SmartBrief/SmartBlog on Social Media (2/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Getting the Word Out 
  • How Facebook Cards could shake up online shopping, advertising
    Facebook's Gifts service is a "very small" part of the company's revenue strategy, finance chief David Ebersman says, but a gift-card program may help change that. The program means users who receive Facebook Gifts from specific retailers will be mailed Facebook gift cards that can be exchanged for the gifted item, or used to make equivalent-value purchases at other participating retailers, including digital and mobile purchases. Adweek (1/31) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  Design Corner 
  • How to stay on your Web designer's good side
    Business leaders and marketers do plenty of things that infuriate Web designers, such as bombarding them with pointless questions and failing to provide copy and images in an organized, timely manner. Maintaining a good relationship with your design team mostly just boils down to mutual consideration and respect, writes Melissa Fach. "Most issues can be resolved if respect is there," she adds. Small Business Trends (1/31) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  Association News 
  • Deadline to enter 2012 Internet Advertising Competition Awards extended
    The deadline to enter the 2012 IAC Awards has been extended until February 15. Entries can be added and/or edited until that date, when the nominator portal will be closed and the judging phase will begin. All entries submitted after the original deadline will be subject to a late fee as stated in the competition's guidelines. Any entry that is already submitted can be edited up until this date as well. LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer

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