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November 7, 2012News for marketing professionals

  Breaking News 
  • Obama's victory could hinder digital marketers
    President Barack Obama's re-election could bring big changes for digital marketers. While Obama's campaign relied heavily on Web marketing and online targeting strategies, his second-term agenda will likely include efforts to reinforce consumers' online privacy rights and to limit digital advertisers' ability to target and market to children. "Regulations on what advertisers can collect from websites will be severely restricted," warns William Rice, president of the Web Marketing Association. Advertising Age (tiered subscription model)/Campaign Trail blog (11/6) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Budweiser wants its brand taken off of "Flight": Budweiser has asked Paramount Pictures to obscure the label of its products, represented without authorization as one of the buzz-inducing brands, in "Flight," a movie about an alcoholic pilot played by Denzel Washington. The New York Times (tiered subscription model)/Media Decoder blog (11/6) LinkedInFacebookTwitterEmail this Story
  • Report: WPP will create a B2B marketing team for Samsung
    Samsung has asked WPP to construct a dedicated agency team to handle its global business-to-business marketing, according to Advertising Age. Also, Publicis Groupe's Razorfish won the brand's digital account, replacing Denuo, which had been working on Galaxy smartphones. "We know Razorfish understands how to translate complex issues into unique and engaging customer experiences," says Brian Wallace, Samsung's vice president of marketing. Advertising Age (tiered subscription model) (11/6) LinkedInFacebookTwitterEmail this Story
  • Del Monte campaign is in the can
    Del Monte has launched a campaign touting its vegetables, saying they are canned the day they are picked and are as nutritious as fresh ones. The ads have the tagline "Bursting with Life," with one video ad showing green beans going directly from the plant to the can. MediaPost Communications/Marketing Daily (11/6) LinkedInFacebookTwitterEmail this Story
  Market Trends 
  • Deal sites publish Black Friday ads, authorized or not
    Ads for Black Friday deals are leaking, and some retailers are unhappy about losing a competitive advantage. Ace Hardware's lawyers had sent a cease-and-desist letter to BradsDeals.com, which had published an ad, but the brand later approved a nearly identical ad. FatWallet.com published a Macy's ad over Macy's objection. The ads might be slipped to the sites under the table or come from the company through unofficial channels with the hope of free publicity, according to this article. USA Today (11/6) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Unilever deodorant brand goes mobile to boost brand awareness
    Unilever is going mobile to promote its Degree deodorant brand. An iAd campaign lets users click through to watch videos, browse a product gallery or download branded wallpapers for their mobile devices. That approach lets Degree mix campaign media from other platforms into its mobile campaign, Lauren Johnson writes. Mobile Marketer (11/7) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  AAF Spotlight 
  • AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
    Nov. 9, 2012 | 3 to 4 p.m. (EDT)

    Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end."
--Edwin Artzt, member, Advertising Hall of Fame

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