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March 12, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Pocket Gems' "mobile-first" strategy pays off in downloads
    Pocket Gems, the maker of Tap Farm and Paradise Cove games, has ridden a "mobile-first" strategy to become one of the top applications publishers, hitting the 100 million downloads mark, Dean Takahashi writes. Pocket Gems CEO Ben Liu said, "December was the best month that we ever had in terms of revenue growth. We have done it all profitably, and we have really strong business metrics such as strong user engagement." VentureBeat (3/11) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • The world of apps, by the numbers
    Global applications are expected to earn $25 billion in 2013, a rise of 62% year over year, Gartner reported. "But it's also unpredictable. About 63% of the apps used daily now differ from those used daily a year ago," Scott Austin writes. And despite some 1.7 billion apps available at various stores, consumers typically concentrate on only eight at a time. Among the facts collated here: It's feast or famine for developers, with 34% making less than $15,000, 65% less than $35,000 and only 12% topping $100,000, per GigaOM Pro. The Wall Street Journal/Digits blog (3/11) LinkedInFacebookTwitterEmail this Story
  • Android ad tracking offering spies on in-app placement
    WhatRunsWhere has debuted an in-application ad-tracking product ideal for competitor research by brands and publishers, John Koetsier writes. "Now ... advertisers can develop intelligent strategies for deploying their mobile ad dollars, leading to a greater return on investment," co-founder Max Teitelbaum says. The service also addresses the need for more transparency on where mobile marketing companies are placing company ads. "I can definitely say there are some types of apps running brands' ads that those brands definitely don't want to have their ads on," Teitelbaum says. VentureBeat (3/11) LinkedInFacebookTwitterEmail this Story
  • Dell offers apps for businesses pursuing mobile commerce
    Dell Services is introducing mobile applications for enterprises interested in mobile commerce, Rimma Kats writes. Dell is concentrating on four areas: mobility strategy consulting, mobile business intelligence, mobile testing and multiplatform application development. "Our strategy is to take a consultative/services approach to help our customers deploy mobility across their organizations," Dell's Corie Pierce says. (3/12) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Google offers developers early look at Glass apps, API
    Google offered attendees of the South by Southwest Interactive conference in Austin, Texas, a first look at a handful of applications for its Google Glass smart device, among them apps for The New York Times, Evernote, Skitch, Path and Gmail. The company also gave developers an early look at the application programming interface for the eyewear, that is, the technology that will allow developers to write apps compatible with Google's servers and the device itself. CNET/Internet & Media blog (3/11) , TechCrunch (3/11) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • "Angry Birds Toons" coming to a connected device near you
    The series of short "Angry Birds Toons" will appear first on television March 16, then on various devices, including a channel in the game app itself. Rovio plans to make a "Toons" button a regular part of its game apps. Among the initial sponsors of the series, Activision, BlackBerry, Paramount and Sony Pictures are on board already for a Comcast Xfinity launch. The series will also be available via several channels, including Samsung smart TVs and the Roku connected device. TechCrunch (3/11) , Adweek (3/11) , Advertising Age (tiered subscription model) (3/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Fleksy SDK heralds gesture-based typing apps
    Fleksy is offering an iOS software development kit for its gesture-based typing application, Darrell Etherington writes. The app was demonstrated at the South by Southwest conference in partnership with the Leap Motion Controller, showing a user appearing to type just by waving his hands in midair. Still, "the iOS version of the keyboard can't be used to replace the default system input method" on Apple devices, Etherington writes. TechCrunch (3/11) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • South by Southwest marks the spot where apps and politics meet
    MapMyFitness application developer Kevin Callahan was among those meeting with Kansas Sen. Jerry Moran during the South by Southwest conference, Douglas MacMillan writes. Callahan said he wanted political factors to be "less of an issue" as his business grows. "South By is great because you're drinking from a fire hose of ideas and inspiration," Callahan says. Other industrial representatives such as AOL co-founder Steve Case and Tesla's CEO Elon Musk met with politicians over such issues as reforming immigration policy to ensure an influx of high-skilled foreign workers. Bloomberg (3/12) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging (March 26)
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • Early registration for the MMA Forum NY ends Friday – Mobile's Path to Purchase (May 8-10)
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register by Friday, March 15th with code EARLY_25_NY for 25% off your conference pass! LinkedInFacebookTwitterEmail this Story
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We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister

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