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December 12, 2012
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Problem. Solved. 
  • The high cost of bringing on a new employee
    No matter how you slice it, the cost of training a new employee can be quite high, writes Paul Downs, founder of Paul Downs Cabinetmakers. Additionally, a new hire can affect a company's operations as he or she gets up to speed. "[T]here's a ripple effect from new hires and lateral promotions that inevitably affects our shipping schedule, and that means further cash flow disruption, as well as the potential for issues with unhappy clients," he writes. The New York Times (tiered subscription model)/You're the Boss blog (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Fine-tune your content-marketing strategy for 2013
    As you prepare your content-marketing strategy for 2013, it's important to be aware of the increasing use of mobile devices and the value of online video, writes Ann Smarty. "For those looking to create viral content (which I would assume is all of us), there is no better medium than video," she writes. Creating your own content is important, but it's also a good idea to become involved with content curation, she notes. Small Business Trends (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • You must plan for your business' ongoing success
    It's a good idea to hold an annual planning session that allows your team to refocus on the tasks that really matter and recommit to driving organizational change, writes John Jantsch. This sort of planning also allows you to determine who within your organization will be in charge of various projects, he writes. Duct Tape Marketing (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Take big risks, or you're guaranteed to fail
    Bosses should be willing to take big risks, otherwise they'll never succeed, says Tom Perkins, co-founder of Kleiner Perkins Caufield & Byers. "If there is no risk, you have already missed the boat. Your competitors will already be there," Perkins says. Knowledge@Wharton (12/5) LinkedInFacebookTwitterGoogle+Email this Story
  • What not to do when you offer free shipping
    Offering free shipping can be a good way to boost sales, but it shouldn't be the only tactic you use to promote your business. "You are selling the product; you are not selling free shipping," said shipping expert Chris Malta. It's also a mistake to assume that free shipping is all your customers want; they might prefer other types of promotions. Entrepreneur online (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • How your business can support charitable causes
    Your business can contribute to a charity in several ways, such as making a cash donation or offering discounts for people who support the cause, writes Tim Parker. Your charitable work may generate positive publicity, but that shouldn't be your main reason for giving. "[A]ny time, money, and effort you invest in a nonprofit organization should be its own reward -- and reason enough to continue giving," he writes. Intuit Small Business Blog (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Evernote Business can help users store, share information
    Evernote Business is designed to help facilitate the sharing of information within organizations, writes Lisa Barone of Overit. One of the most interesting features of the application is the business library, which can become a repository for important information about your company. Small Business Trends (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Get your apps and data onto your new computer
    Laplink and Zinstall both allow users to transfer applications and data from their old computers to new machines, writes Dave Johnson. No matter which one you use, the program must be installed on both computers, and the PCs must be connected over a local network. CBS MoneyWatch (12/11) LinkedInFacebookTwitterGoogle+Email this Story
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Just for Fun 
The consequence to companies and websites that are not converting their content to mobile-friendly formats will be severe."
--Ann Smarty, founder of My Blog Guest, writing at Small Business Trends
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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