| Latest news on mobile apps |  |
| Industry Highlights
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- Storm8's 10 million players prove value of early market penetration
Casual gaming company Storm8 says it has hit 10 million daily active users. The maker of iMobsters, Pet Shop Story, Bubble Mania and Slots, among others, proves the strategy of being device neutral and coming early and often to market, Kim-Mai Cutler writes. "The advantage of having such a large reach means that the company won't have to spend as much to acquire new users. They can just funnel players from one game into another," she writes. TechCrunch
(1/22)
    
| Marketing & Monetization
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- Expert: Look to game developers for a mobile-app revenue model
Developers overlooking the gaming industry do so at their own peril: The in-app purchasing models they have pioneered "are the most interesting examples of the skills that result in app development success," Steve Patterson writes. They have also mastered multiplatform difficulties as well as "iterative data-driven mobile design and development," he adds. "Whether the app developer's goal is to build an app to enhance a corporate brand or the next Twitter app, they would be well served in striving to achieve the mobile game companies' development skills, and ability to create a community of satisfied and returning users that achieves their corporate ROI." Network World/PhilAndroid blog
(1/22)
| Wireless Ecosystem
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- App glut means problems, report says
Application discovery and developer revenue may become more problematic given a glut of apps hitting the market, a report by Research2Guidance says. Rip Emerson writes that the report indicates that "the number of new apps in the world's major app stores has now exceeded the demand ... which has led to diminishing returns in revenue and is now beginning to reflect the role of paid content on the Web." TechCrunch
(1/22)
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Will 2013 see the rise of the "zombie" app?:
With the explosion of applications not expected to subside, and no better mechanism available for getting downloaders to look beyond the top-50 app charts, a new race of "zombie apps" with little chance of discovery could soon be flooding the app ecosystem, writes Darrell Etherington, citing two studies. Developers should look at characteristics such as addictiveness, strive for reviews that can lift rankings, and target the window when app users are most likely browsing for new titles to ensure their apps aren't zombies, Etherington adds. TechCrunch
(1/22)
- GeeksPhone offers developers 2 models running Firefox OS
GeeksPhone has released two models of phones that offer a glimpse at Mozilla's Firefox OS, anticipated by many developers as an alternative to the "walled gardens" of Apple's iOS and Google's Android. Developers would value a Web-based method for cross-platform programming, writes Stephen Shankland. "But though any new smartphone or computer these days has a browser, there are still differences among them. And performance issues remain a bugaboo," he adds. CNET
(1/22)
| Marketers Needs
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- Survey: Shopping apps are playing a role in brand discovery
Though about 7 of 10 smartphone and tablet owners download a shopping app after they have been exposed to the brand, 21% use shopping apps for discovery of what an unfamiliar brand offers, according to an Adobe survey. U.S. mobile-app users want retail-shopping apps mostly to avoid wasting trips to a store that may not have the item, according to a separate Harris Interactive study. Others are motivated by deals and feel that a retailer without a shopping app is "old-fashioned." eMarketer
(1/23)
| Developer Corner
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- Microsoft releases Azure Media Services to all video streamers
Microsoft says that the Azure Media Services used by select clients to stream the London Olympics is now available to any buyer. "Happily, the product is relatively end-user agnostic, with the capability to stream to 'HTML5, Flash, Silverlight, Windows 8, iPad, iPhone, Android, Xbox, Windows Phone and other clients' in several formats," writes Alex Wilhelm. TheNextWeb.com
(1/22)
- "Civic hacking" is sanctioned for June weekend
A celebration of "civic hacking" has been scheduled for June 1 and 2, with the federal government encouraging hackers to make use of data from various agencies, including the Census Bureau and NASA. Private organizations involved in the effort include Code for America and Random Hacks of Kindness. TechCrunch
(1/22)
, CNET
(1/22)
| Public Policy
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| MMA News
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- Webinar tomorrow: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.
- MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today.
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