| December 20, 2012 | News for marketing professionals |
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| Breaking News |  |  |
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- General Mills push rolls on with Green Giant veggie chips
Green Giant is getting into the snack business with the launch of veggie chips in two flavors: sweet potato multigrain with sea salt and roasted vegetable tortilla with cheddar. The chips are among the more than 100 new products being introduced by parent company General Mills, which has also updated the look of the Jolly Green Giant and is giving him a more prominent role in television ads. Advertising Age (tiered subscription model)
(12/19)      
| Company News | | |
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- Hasbro hears teen's petition for new Easy-Bake Oven colors
Hasbro this week invited to its headquarters a 13-year-old consumer who started a social campaign for a gender-neutral version of the Easy-Bake Oven for her little brother. The girl got 44,000 signatures in support of her idea that the pink-and-purple ovens suggested "women cook, [and] men work." Hasbro showed the teen, McKenna Pope, a preview of a black-and-silver version it intends to launch next year. Advertising Age (tiered subscription model)
(12/19)
| Market Trends | | |
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- Online ad spending rises 18% to $9.3 billion
Online ad revenue grew 18% year-over-year, hitting $9.3 billion in the third quarter, according to PricewaterhouseCoopers research conducted for the Interactive Advertising Bureau. "Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4," says PwC partner David Silverman. PaidContent.org
(12/19), Adweek
(12/19)
- Auto parts as gifts shift Christmas tradition
Auto parts are becoming more popular gifts as economically challenged consumers look to keep old cars on the road longer. Auto scanners, performance spark plug sets, wiper blades and even custom lug nuts are set to make appearances under the Christmas tree, analysts and shoppers say. USA Today
(12/20)
| Interactive | | |
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- Ford revs up racing-fan engagement with broad mobile campaign
Ford is turning to mobile in a bid to reach racing fans. The automaker's racing division is rolling out a campaign that incorporates SMS, mobile Web, e-mail and augmented reality, with a view to reaching fans at the track and at home, said Aaron Smith, vice president of mobile and tablet strategy at Team Detroit, Ford's agency of record. "Television is still the [dominant] device that fans watch races [on] and we want to enhance that for race fans," he said. Mobile Marketer
(12/20)
| Multicultural Marketing | | |
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| AAF Spotlight | | |
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Mosaic Career Fairs
The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details.
| Government Update | | |
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- Regulators unveil new rules to protect children's online privacy
The Federal Trade Commission has expanded rules governing children's online privacy rights, updating the 1998 Children's Online Privacy Protection Act to take into account new technologies such as mobile devices and behavioral advertising. "Congress enacted Coppa in the desktop era and we live in an era of smartphones and mobile marketing," says FTC Chairman Jon Leibowitz. "This is a landmark update of a seminal piece of legislation." The New York Times (tiered subscription model)
(12/19)
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