Reading this on a mobile device? Try our optimized mobile version here:

October 1, 2012
Share|Sign up|Archive|Advertise
Today's Buzz 
  • How Google+ could conquer mobile
    Mobile could prove to be Facebook's Achilles' heel -- and Google's hidden strength, writes Chad Catacchio. With both the Google+ social network and the Android mobile operating system under its belt, the search giant is uniquely well-placed to bake features such as Circles into its mobile devices, and to link tools such as maps and e-mail back into its social network. "All of Facebook's features on a mobile phone seem boxed in ... when compared to how Google+ is and can be integrated into Android," Catacchio writes. (9/30) LinkedInFacebookTwitterGoogle+Email this Story
Are you using Social Media to promote and sell your products?
You should be. In The Playbook: Using Social Media to Promote and Sell Products you will learn:
• Why promoting products is key to social ROI
• What are social product experiences and how to build + promote them
• How to get your social customers on the path to purchase
• How to prove the value of your social efforts
Download it now.
Network Update 
  • Can Facebook win over Russia?
    Mark Zuckerberg was in Russia on Monday, on a trip that could signal a renewed effort by the social network to win over Russian Web users, most of whom prefer the homegrown VKontakte network to Facebook. Some Russian analysts said Zuckerberg was likely also on a headhunting mission to recruit prospective employees. Google/Agence France-Presse (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Defend Against Crises With Cision
Online crises can spread in minutes, so defending your brand is critical. Cision safeguards brands with tools that help you monitor conversations, understand audience sentiment and stop crises before they start.

Take a demo of Cision's social media listening software today!

Ideas in Action 
  • Police departments put wanted lists on Pinterest
    Pinterest is proving a hit with law enforcement groups, with some areas now using the social network to post photos of their most-wanted fugitives. One Pennsylvania police department has reportedly seen its arrest rate increase by 58% since it began publishing suspects' photos on the site. ViralBlog (9/30) LinkedInFacebookTwitterGoogle+Email this Story
Rocket science won’t help. But cross-channel marketing will.
When it comes to digital experiences, knowing when to be there for your customers and when to back off takes more than just a hunch. This Adobe marketing guide explains how to navigate the evolving marketplace with confidence and build deeper relationships with your customers. Download now>
Research and Reports 
  • Hotel industry looks to social media to broaden its reach online
    Social media is playing an increasingly important role in the hospitality industry's marketing, according to a QuBit report on U.K. travel brands. Travelers look at a limited number of sources before making a booking, research shows, so social media can help hoteliers increase their reach and make a strong first impression. (10/1) LinkedInFacebookTwitterGoogle+Email this Story
Blend Content and Community to Create Truly Interactive Websites
Websites need to evolve. Visit any website today and they're much the same as those in the 1990's: entirely one-way. In this eBook, we detail six reasons for blending an online community to make your website interactive.
The Takeaway 
  • Using social media doesn't have to derail your job search
    Your social media presence can turn prospective employers against you if you're not careful -- but that's no reason to stay off social networks altogether, writes Jill Schultz. The trick to making sure your social media activities don't come back to haunt you is having discretion in what you post, understanding the functions of different social networks and being picky about who you choose to connect with, she writes. SmartBrief/SmartBlog on Social Media (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • There's more to social media than high-tech fixes
    Brands shouldn't try to find technological solutions for all their social media problems, writes David Armano. It's always exciting to work with new technologies, but getting the right people and processes in place is just as important. "It's not nearly as sexy as technology, but you need all three to complete the math," Armano writes. Logic+Emotion (9/30) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 traits of highly successful LinkedIn groups
    LinkedIn groups can be a forum for intelligent conversation and true networking -- or simply a source of endless spam and self-promotion, writes John Nettles. The best groups feature real discussions rather than a string of stand-alone comments, are actively moderated, and are operated by active, engaged group owners. (10/1) LinkedInFacebookTwitterGoogle+Email this Story
New! Beginners Guide to Mobile Advertising Analytics
Getting started with advertising your app? This comprehensive free eBook provides a breakdown of the basics of app marketing, types of mobile analytics, common mobile attribution methods, and how data can and should be utilized to optimize app install and retargeting campaigns.
Click here to download the free guide and find your path towards ROI uplift.
Social Shareable 
  • Early Yankees were real-life vampire hunters, researcher says
    A plague of vampires menacing New England might sound like the plot of a Stephen King novel -- but in the 1800s people in the region actually believed their dead relatives rose from their graves to prey on them, says researcher Michael Bell. Villagers stricken by tuberculosis often attributed their sickness to vampire attacks, exhuming, burning and sometimes even eating the remains of suspected vampires in a bid to end the supposed assaults. Smithsonian Magazine (10/2012) LinkedInFacebookTwitterGoogle+Email this Story
Secure Your Seat at the Pivot Conference, Oct. 15-16, 2012

Produced and hosted by Brian Solis, Pivot is the only conference that delivers the insight and strategies to help top brands and agencies succeed in a business landscape altered by Social Consumers. Register today:
Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Click here to view more job listings.

Editor's Note 
  • Get live IAB MIXX coverage from SmartBrief on Twitter
    SmartBrief editor Stephen Yusko is attending IAB MIXX event this year and he will be sharing his impressions live via Twitter. Follow him at @SBMediaBiz now for all the latest news from this exciting event. LinkedInFacebookTwitterGoogle+Email this Story
  • Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
    SmartBrief's small-business and entrepreneurship editor Brooke Howell will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference. LinkedInFacebookTwitterGoogle+Email this Story
We have every incentive to protect our users' trust, so that we can build an advertising business that’s very protective of the information they share. That’s the whole business."
--Sheryl Sandberg, chief operating officer of Facebook, as quoted at
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy
Suggest a story:

Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso 202-407-7871
SmartBrief Community:
Recent SmartBrief on Social Media Issues:   Lead Editor:  Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor:  Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information