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October 1, 2012
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Today's Buzz 
  • How Google+ could conquer mobile
    Mobile could prove to be Facebook's Achilles' heel -- and Google's hidden strength, writes Chad Catacchio. With both the Google+ social network and the Android mobile operating system under its belt, the search giant is uniquely well-placed to bake features such as Circles into its mobile devices, and to link tools such as maps and e-mail back into its social network. "All of Facebook's features on a mobile phone seem boxed in ... when compared to how Google+ is and can be integrated into Android," Catacchio writes. (9/30) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Can Facebook win over Russia?
    Mark Zuckerberg was in Russia on Monday, on a trip that could signal a renewed effort by the social network to win over Russian Web users, most of whom prefer the homegrown VKontakte network to Facebook. Some Russian analysts said Zuckerberg was likely also on a headhunting mission to recruit prospective employees. Google/Agence France-Presse (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • Police departments put wanted lists on Pinterest
    Pinterest is proving a hit with law enforcement groups, with some areas now using the social network to post photos of their most-wanted fugitives. One Pennsylvania police department has reportedly seen its arrest rate increase by 58% since it began publishing suspects' photos on the site. ViralBlog (9/30) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Hotel industry looks to social media to broaden its reach online
    Social media is playing an increasingly important role in the hospitality industry's marketing, according to a QuBit report on U.K. travel brands. Travelers look at a limited number of sources before making a booking, research shows, so social media can help hoteliers increase their reach and make a strong first impression. (10/1) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Using social media doesn't have to derail your job search
    Your social media presence can turn prospective employers against you if you're not careful -- but that's no reason to stay off social networks altogether, writes Jill Schultz. The trick to making sure your social media activities don't come back to haunt you is having discretion in what you post, understanding the functions of different social networks and being picky about who you choose to connect with, she writes. SmartBrief/SmartBlog on Social Media (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • There's more to social media than high-tech fixes
    Brands shouldn't try to find technological solutions for all their social media problems, writes David Armano. It's always exciting to work with new technologies, but getting the right people and processes in place is just as important. "It's not nearly as sexy as technology, but you need all three to complete the math," Armano writes. Logic+Emotion (9/30) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 traits of highly successful LinkedIn groups
    LinkedIn groups can be a forum for intelligent conversation and true networking -- or simply a source of endless spam and self-promotion, writes John Nettles. The best groups feature real discussions rather than a string of stand-alone comments, are actively moderated, and are operated by active, engaged group owners. (10/1) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Early Yankees were real-life vampire hunters, researcher says
    A plague of vampires menacing New England might sound like the plot of a Stephen King novel -- but in the 1800s people in the region actually believed their dead relatives rose from their graves to prey on them, says researcher Michael Bell. Villagers stricken by tuberculosis often attributed their sickness to vampire attacks, exhuming, burning and sometimes even eating the remains of suspected vampires in a bid to end the supposed assaults. Smithsonian Magazine (10/2012) LinkedInFacebookTwitterGoogle+Email this Story
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Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Click here to view more job listings.

Editor's Note 
  • Get live IAB MIXX coverage from SmartBrief on Twitter
    SmartBrief editor Stephen Yusko is attending IAB MIXX event this year and he will be sharing his impressions live via Twitter. Follow him at @SBMediaBiz now for all the latest news from this exciting event. LinkedInFacebookTwitterGoogle+Email this Story
  • Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
    SmartBrief's small-business and entrepreneurship editor Brooke Howell will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference. LinkedInFacebookTwitterGoogle+Email this Story
We have every incentive to protect our users' trust, so that we can build an advertising business that’s very protective of the information they share. That’s the whole business."
--Sheryl Sandberg, chief operating officer of Facebook, as quoted at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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