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22 January 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • McDonald's taps AR to let Australian mobile users trace their food
    Australian mobile users will have the option of using their devices to scan special packaging on McDonald's items to trace the origin of their meal. The TrackMyMacca application uses augmented reality and will work on packaging for selected products through June. "As a business we’re incredibly proud that over 90% of our food and packaging needs are met right here in Australia. This app is another way for us to share this with our customers, putting them in the driving seat and allowing them to see for themselves where our food comes from and what happens on its way to their plate," said McDonald’s Australia’s chief marketing officer, Mark Lollback. Marketing Mag (Australia) (18 Jan.) LinkedInFacebookTwitterEmail this Story
  • Myanmar looks to boost mobile penetration to 80% in three years
    Myanmar is looking to increase its mobile penetration from the current total of less than 10% to 80% three years from now and has opened up bidding for two phone licenses. The pace of progress, however, and the relative expense of mobile in the country are still a source of displeasure for many residents. Myanmar's "people are frustrated. There is lots of speculation and this creates anxiety," said Ravi Chhabra, a local technology entrepreneur. Reuters (20 Jan.) LinkedInFacebookTwitterEmail this Story
  • Advertisers still wary of mobile in India
    Some advertisers in India are still holding back on mobile, deterred by the fact that Internet-capable phone service remains costly, experts say. Businesses appear to be waiting until there's a significant volume of mobile commerce before committing more than experimental spending. The Economic Times (India) (19 Jan.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Integrated Marketing 
  Research & Metrics 
  • Gartner forecasts 2013 surge in mobile ad spending with shift to display
    Display ad spending on mobile is on a path to eventually overtake search, according to a Gartner forecast, which also notes how the increasing popularity of free mobile content, such as free applications, is shaping mobile advertising. Gartner says the Asia-Pacific region will be the prime market for mobile for the next several years, while global ad spend on the platform increases 18.75% this year to $11.4 billion. TechCrunch (17 Jan.) LinkedInFacebookTwitterEmail this Story
  • Report: China's mobile users go shopping
    Mobile web use is skyrocketing in China, and about 55.5 million Chinese consumers now use their mobiles for shopping, according to a report from the China Internet Network Information Center. The number of mobile shoppers in China grew 136.5% in the second half of last year, the report said. China Daily (Beijing) (16 Jan.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
--Abraham Lincoln,
16th U.S. president


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