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January 2, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Retargeting pulls online ad dollars away from newspapers
    Advertisers are finding the audience they want on targeted online sites such as newspapers and business-to-business publications but then, with that data in hand, going to less expensive general media sites to reach the same audience. As a result of such retargeting, newspapers and business-to-business news sites are falling behind in the competition for a share of the growing pot of ad dollars spent online. MarketingVOX (12/31) LinkedInFacebookTwitterEmail this Story
  • Minn. weekly changes hands
    Terry Campbell has sold the weekly News-Enterprise in West Concord, Minn., to Blooming Prairie Times publisher Rick Bussler, saying he plans to return to farming. Bussler, a police officer in Lakeville, Minn., brings to the papers a degree in mass communications and experience as a television reporter. The Post-Bulletin (Rochester, Minn.) (12/31) LinkedInFacebookTwitterEmail this Story
  • Clipped news aggregator focuses on speedy news summaries
    News aggregator sites such as Summly, Flipboard and Zite have another competitor in Clipped, a product of the Teens in Tech incubator. Clipped offers quick, bullet-point news summaries using a grammatically focused algorithm and can be customized to find the types of news readers specify. (1/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • B2B marketers turn focus to vertical industry targeting
    Business-to-business companies are realizing that good search-engine results and online banner ads online are no longer sufficient to draw in business, this article notes. Vertical industry targeting is one popular answer to reach a more relevant audience, even though this option is more expensive. eMarketer (1/2) LinkedInFacebookTwitterEmail this Story
  • YouTube facility aims at giving content professional gloss
    YouTube has opened a Los Angeles television studio -- called Space -- for 25 handpicked content creators. The 41,000-square-foot facility, a former Hughes Aircraft factory, will be used by artists such as actress/singer Taryn Southern. "I just tell them, 'Please make something great.' We provide the space, equipment and expertise. They provide the talent," says Liam Collins, head of YouTube Space. USA Today (1/1) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • New members join Tribune Co. board
    The entertainment business is the common link among reported new members of the Tribune Co. board, as the company emerges from bankruptcy. One new member is Peter Liguori, former Discovery Communications chief operations officer and a veteran of News Corp., who is expected to be named CEO. Tribune owns 23 TV stations, cable station WGN and eight daily newspapers and other media properties, though the papers are expected to go up for sale. The Hollywood Reporter (1/1) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Why newspaper editorials still have their place
    Some in the news industry are predicting that newspapers will begin moving away from editorials to focus more on options such as community forums. But that would be a mistake, writes Stuart Leavenworth, editorial page editor at the Sacramento Bee. Leavenworth notes that "newspapers have long published editorials for a simple reason -– they want to be leaders in their communities. The very definition of leadership is taking a stand, defending it and constantly reassessing it." The Sacramento Bee (Calif.) (free registration) (12/30) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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