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January 22, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Cheerwine hires sales VP
    Regional soft drink Cheerwine has hired Dan Martin as vice president of sales to lead national expansion of the brand as it works toward its goal of being available in all 50 states by 2017. Martin was most recently PepsiCo's group director of field sales. CSP (1/21) LinkedInFacebookTwitterEmail this Story
  • Tart cherry setback prompts Cheribundi rebrand
    A lackluster tart cherry harvest forced Cheribundi to lay off workers and cancel promotions, but it also prompted "a lot of soul-searching," said CEO Brian Ross. The company has rebranded, adding a "Refresh" line of teas and juice blends. "We wanted to go more broad market," said Ross. "I feel like we’ve created this platform for becoming the Ocean Spray of cherries." (1/21) LinkedInFacebookTwitterEmail this Story
  • Drinkable oats, coffeefruit among trends to watch
    Ken Sadowsky, known for successful investments in the beverage industry, named five trends to watch for this year. His list includes drinkable oats, textured drinks, coffeefruit, fruit juice made with high-pressure pasteurization and drinks sweetened with xylitol. Forbes (1/22) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study: Gut taste receptors may hold anti-obesity potential
    The human digestive system appears to perceive the taste of foods we consume in a similar way that the tongue does, a study found. Researchers said targeting malfunctioning taste receptors in the gut may lead to the development of obesity treatments. The findings appear in Trends in Endocrinology & Metabolism. FoodNavigator (1/7) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • 989 On Demand taps NASCAR's Grewohl
    Bobby Grewohl has signed on for a guerrilla marketing campaign for 989 On Demand, a hydrating beverage with functional ingredients stored in the cap. The NASCAR driver is traveling throughout New York City, dispensing free samples, posters and other merchandise. (1/21) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer

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