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October 17, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Razorfish woos clients with tricked-out retail space
    Big digital agencies such as Razorfish and SapientNitro are looking to win retail clients with a new range of in-store offerings. Razorfish has assembled a 750-foot faux retail space where potential clients can check out cutting edge digital tools such as ad and special-offer targeting based on shoppers' gender and age. "Sometimes [clients] need to tangibly come in to get it," explains Razorfish exec Jonathan Hull. Adweek (10/16) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Omnicom sees some benefit from choppy economic waters
    A global economy unsettled by developing difficulties in China, the U.S. and Europe is leading to caution among ad clients, Omnicom says. But the ad-holding company itself is seeing some benefit, as clients are more reluctant to distribute spending among a variety of agencies. Reuters (10/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Creative 
  • Microsoft airs first spot for Surface tablet
    Microsoft's first television commercial for the Surface hybrid tablet computer is a cross-genre Hollywood-style dance number set on a stylized college campus. Microsoft declined to associate the ad with a particular agency except to say that it was not done by Crispin Porter + Bogusky, its shop on Windows 8. "Because Surface was a highly confidential project, we took a nontraditional approach with the ad campaign, and worked with a small team of a wide range of creative resources," the company said. Advertising Age (tiered subscription model) (10/16) LinkedInFacebookTwitterEmail this Story
  Media 
  • HuffPost Live's president is pleased with site engagement
    HuffPost Live entertained 477,000 unique visitors in September, slightly up from its partial-month debut in August. But co-creator and President Roy Sekoff is pleased with engagement on the live streaming channel nonetheless, which includes an average of 19 minutes per visit and more than 330,000 total comments. Adweek (10/16) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Facebook ranks low on Siegel+Gale's "simplicity" list
    Internet search and restaurants topped the year's Global Brand Simplicity Index, according to Siegel+Gale. Honda, Subway, and Google led simplicity lists divided by category, while Facebook came in at 118th out of 125 brands. "One of the findings year after year is that people equate complexity with lack of trustworthiness. So these companies on top are being extremely clear about messaging," says Siegel+Gale CEO Howard Belk. MediaPost Communications/Marketing Daily (10/16) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Ocean Spray takes cranberry bog for a ride
    Ocean Spray is bringing a moveable 1,500-square-foot cranberry bog to Rockefeller Center, Walt Disney World and Gillette Stadium in Massachusetts to demonstrate how the berries are harvested. The promotion has Pinterest, Twitter and Facebook elements, including recipes and cocktail pairing suggestions. MediaPost Communications/Marketing Daily (10/16) LinkedInFacebookTwitterEmail this Story
  • Target plans lots of ads, price-matching for holiday season
    Target's Christmas marketing strategy includes a big ad buy as well as a price-match guarantee against Amazon.com and others. CEO Gregg Steinhafel says the chain "will be highly promotional and intensely competitive on price, delivering the exceptional value consumers want." In November, commercials will feature a "Deal Duet" couple, replacing the "Christmas Champ" played by Maria Bamford. Advertising Age (tiered subscription model) (10/16) LinkedInFacebookTwitterEmail this Story
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  Technology 
  • Honda teams with Zynga for rewards-based mobile campaign
    Honda is teaming with Zynga for the game-maker's first reward-based mobile advertising campaign, incorporating two word games that Honda research shows appeal to the automaker's target audience. Players are rewarded for using Honda-related words, and in the first four days of the campaign, 220,000 sponsored words were played, earning users gameplay tips. CNET/Internet & Media blog (10/16) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Speak to Be Heard! Influencing Others to Take Action
    This 4A's-sponsored workshop, in Denver on Nov. 1, will help you eliminate the static that plagues communicative delivery. After completing this workshop, you will learn how to persuade, sell your ideas, motivate, influence, and simply and effectively communicate face-to-face with a clear message. Stacey Hanke will explain the positive actions you can take to increase your impact and value to your peers, clients and associates. This highly interactive workshop will show you how to immediately implement the skills and tools you learn to your day-to-day conversations.

    Registration is available to both 4A's members and non-members. Visit the website to learn more and to register. LinkedInFacebookTwitterEmail this Story
  • Creative Project Management Workshop
    Project Management can provide a key advantage to agencies. A firm foundation in the principles of project management will keep your agency projects on track and on time. It promotes teamwork, improves communication, reduces costs and stress, and ensures that appropriate project elements are properly identified, monitored, and measured. The 4A's Dallas Council presents the ADEPT Creative Project Management Workshop, Nov. 8 in Dallas. Catherine McIntyre-Velky will provide participants with agency-proven project management techniques, tips and approaches that will help to ensure a project's success.

    Registration is available to both 4A's members and non-members. Visit the website to learn more and to register. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
In times of change, learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists."
--Eric Hoffer,
American social writer


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