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March 20, 2013
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Latest news on mobile apps

  Industry Highlights 
  • MessageMe overcomes Facebook conflict setback
    MessageMe has been downloaded by more than 1 million users despite being among the companies Facebook is blocking from Open Graph, Sean Ludwig writes. The iOS and Android application uses Wi-Fi to send messages and facilitates sharing of content from YouTube and iTunes, for example. The company also nabbed $1.9 million in financing from various venture capital sources. VentureBeat (3/19) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Placed program permits developers to monetize user-location data
    Placed's Affiliate program allows developers to monetize their applications without ads. Developers get their users to opt-in to supply their location information for research purposes, Darrell Etherington writes. Placed will pay developers based on the volume of location information generated by an app's user base over a seven-day or 30-day period. The opt-in rate is high so far. "This is something brand new that doesn't impact your in-app experience at all," CEO David Shim says. TechCrunch (3/19) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Games sweep App Annie's first Amazon Appstore list
    Amazon Appstore stats have been included in App Annie's analytics platform, joining iOS and Google Play. The first results reveal a top-10 paid applications list dominated by three Disney titles and composed entirely of games. "One of App Annie's goals, of course, is to show developers where the big opportunities are," John Koetsier writes. VentureBeat (3/19) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Aéropostale adds mobile app, more iPad kiosks
    An outfit style guide and the ability to share an in-store experience online are among the features of Aéropostale's new mobile application and the addition of more iPad kiosks in the retailer's stores. "Aéropostale is focused on using mobile technology to create a more engaging customer experience for its fashion-forward teen audience. The app also targets Aéropostale's second audience -- moms, who may be shopping on behalf of their teens," said Carin van Vuuren, chief marketing officer of Usablenet, which worked with Aéropostale on the app and kiosks. (3/20) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • New fitness ideas to come from Nike+ Accelerator finalists
    Nike has announced 10 finalists from the participants in its Nike+ Accelerator program for developing future FuelBand or Sportswatch applications. Among the ideas winning $20,000 in funding: FitDeck, which digitally replicates the old fitness routine of flipping a deck of cards to determine exercise reps; the HighFive ad network that rewards exercisers for completing goals; and RecBob, which organizes recreational play, Romain Dillet writes. TechCrunch (3/19) LinkedInFacebookTwitterEmail this Story
  • Google's real-time API encourages developer teamwork
    Google has released Google Drive Realtime API, an application programming interface to build apps using Google Drive. It developed the API with Neutron Drive, and Gantter, and created a cube puzzle to show its capabilities to developers. The API allows users to notify each other when new users come in and make changes. "Just like on Drive, the Realtime API ... ensures that local changes are immediately reflected in the local document thanks to Google's use of operational transformation at the core of the system," Frederic Lardinois writes. TechCrunch (3/19) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Self-regulation "works well" but could backfire, says Sen. Pryor
    Internet advertisers who want to self-regulate had "better make sure" they do so the right way, says Sen. Mark Pryor, the Arkansas Democrat who now chairs the commerce subcommittee on communications, technology and the Internet. Speaking at an Association of National Advertisers gathering, Pryor said self-regulation brought risks for the industry. "I'm OK with self-regulation. It works well. But one bad actor or loophole could bring down the wrath of Congress on the industry," he warned. Adweek (3/19) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Maximizing Reach and Minimizing Risk: Compliance in Mobile Marketing (April 4)
    Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. over 100% and smartphone penetration over 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results. With the immediate access provided by the mobile channel offering, it is imperative that marketers are educated on the boundaries of compliance and consider them carefully in their campaigns. In 2012, SoundBite advocated for our clients and the industry to secure a successful FCC declaratory ruling that drove clarity within the complex compliance landscape. Continued efforts like this will be necessary to remove ambiguity from this channel and provide more flexibility and opportunity for marketers using mobile in their strategies. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum New York -- Mobile's Role in Closing the Loop Along the Path to Purchase (May 8 to 10)
    From awareness and branding to conversion and transaction through to CRM and lifetime value, mobile is fast becoming an integral part of the path to purchase. Industry leaders will gather at this years' MMA Forum New York to discuss when and where to make the most effective mobile investments and define how mobile can become the connective tissue in an increasingly non-linear path to purchase. Register today. LinkedInFacebookTwitterEmail this Story
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