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January 22, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Samsung knocks BlackBerrys, iPhones in business-focused spot
    Samsung's new commercial for the Galaxy S III and Galaxy Note II is aimed at businesses -- specifically those that have adopted the bring-your-own-device trend. The spot shows a day in the life of a gaming company, where users of devices similar to BlackBerrys are mocked -- one employee uses a BlackBerry-like device "for work" and an iPhone-like device "for home." With the tagline, "The next big thing for business is here," the commercial touts the Samsung devices' security features as well as their work-and-play versatility. TechCrunch (1/21) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • A "Great Content Brand" floats above the marketing deluge
    Don't be afraid of the content-marketing deluge that's flooding the business scene, Doug Kessler writes. Instead, seize the opportunity once seen in early TV history by turning your content into an opportunity to create a "Great Content Brand." "If you build such a brand now, before the tidal wave hits, your content will survive the impact. Because you will have secured a space in the minds of your prospects as, 'Those guys who put out that great stuff,'" Kessler writes. Internet Marketing Blog (1/21) LinkedInFacebookTwitterEmail this Story
  • Build up team creativity with fearless discipline
    Brands can revitalize their creativity by looking outside their industry, much like Ford modeling product launches after the gaming industry's practices, Avi Dan writes. Understanding creativity as a discipline, not serendipity, paying attention to those offering naive advice, giving ideas a shot instead of being seized by fear and instituting some creative tension among teams are some other strategies to consider, he writes. Forbes (1/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • A beginner's guide to setting up a LinkedIn ad campaign
    Setting up a LinkedIn ad campaign is not difficult, but requires some thought, writes Amanda Sibley. For example, when asked to choose the name of the ad campaign, put yourself in the position of one outside the company, with an eye toward building the brand as the campaign develops. The ad copy is limited to a 25-character headline and a 75-character body, which will require some shoehorning without message compromise. The trickiest part is deciding between a cost-per-click (best for lead generation) or a cost-per-thousand impressions campaign (best for branding), Sibley writes. Internet Marketing Blog (1/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  • A new way to inspire innovation
    Some companies are attempting to generate innovative ideas by bringing employees together to work on important problems, writes Alessandro Di Fiore, CEO of the European Centre for Strategic Innovation. This process, known as "jamming," tends to be more successful if you form small teams and allow employees to identify issues that matter to them. "A big mistake is to think that you need to let everyone get involved, but academic research consistently shows that people tend to prefer working in small teams," he writes. Harvard Business Review online/HBR Blog Network (1/18) LinkedInFacebookTwitterEmail this Story
  • How Justin Bieber can help you network
    Take a few minutes every day to catch up on the day's headlines so that you can easily ask questions of others about issues like pop culture or sports, Ivan Misner writes. "A great way to get people to talk is to ask a few 'feeder' questions that will help you learn what the other person is interested in. Then, simply home in on that subject," he writes. Entrepreneur online (1/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
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It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer

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