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December 31, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • B2B deals led growth in media, marketing mergers and acquisitions
    Both the total dollar value and the number of mergers and acquisitions in media and marketing rose for the third straight year, according to a Jordan Edmiston Group study. The year's 1,351 deals topped 2011's 903, representing a total value change from $52.2 billion to $74.7 billion. The B2B deal category scored a 143% increase from 14 deals last year to 34 deals this year, the largest growth in deals by sector. Advertising Age (tiered subscription model) (12/28) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Prediction: Marketing integrations will make campaigns easier
    The merging of online and offline channels and tools for integrated campaigns is one of the B2B marketing trends to watch in 2013, writes Uri Bar-Joseph. Tracking and measurement of social media will increase its utility to business, and qualifying leads will become a greater marketing department responsibility. Finally, the role of Big Data in formulating marketing decisions and the increased importance of mobile will dominate B2B marketing in 2013, Bar-Joseph predicts. (12/31) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Google+ expands business-page reach, will add analytics
    Google is improving its Google+ Business Pages by extending the reach of marketers to all Google users, not just those that have added the page to a Circle. A Google+ analytics tool is also in the works, allowing marketers to see who is interacting with their pages in addition to other info concerning social activity and user demographics. (12/28) LinkedInFacebookTwitterEmail this Story
  • 5 online programs and apps that have been improved
    Recent changes to Google's Gmail, Evernote 5 and Twitter's TweetDeck are more than cosmetic, combining face-lifts with new functionality, writes John Jantsch. Also, Foursquare's new business pages sport a better dashboard and allow marketers to craft messages for business customers in the area. Duct Tape Marketing (12/28) LinkedInFacebookTwitterEmail this Story
  • Innovators have never had it so good
    Economic instability isn't often good news for innovators, but there are reasons to think that things are different today, writes Michael Schrage. Sluggish markets mean investors are hungry for rapid-growth opportunities, Schrage explains. "[T]he relative paucity of returns on more traditional investments and the increasingly appeal of innovation opportunities suggest that there may never be a better time to be a charismatic entrepreneur with a scalable prototype," he writes. Harvard Business Review online/HBR Blog Network (12/28) LinkedInFacebookTwitterEmail this Story
  • 4 rules to keep in mind when making introductions
    Before you introduce someone to one of your contacts, you should let your contact know what's going on so he or she isn't caught off guard. During the introduction, you should explain why you have chosen to help those two people connect. You should also remember that you don't have to agree to make an introduction just because someone has asked you to do so. (12/26) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • BMA Phoenix -- Event -- Social media isn't sociable! The realities of social media for B2B marketers
    This event will be held Tuesday, Jan. 15, from 3 to 5 p.m., at ASU Skysong, 1475 N Scottsdale Road, Room 249, in Scottsdale, Ariz. -- with Avnet's chief communications officer, Al Maag, and Gray Construction's Ron Vokoun. Social media is all the rage and the latest hot method to market and extend our messages and brands. But as we do this are we losing touch with customers and employees? Everyone seems to understand the importance of social media to an effective integrated marketing program. Yet, for most business-to-business marketers, the realities of integrated marketing are still elusive. Learn from seasoned marketers what works in social media and how you can drive business forward using it. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  Featured Content  

  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar

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