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February 7, 2013News for the cable and broadband industry

  Business News 
  • Time Warner to boost original slate to meet demand from streaming services: Time Warner this year plans to boost by 40% the number of episodes of its original shows on TBS and TNT to meet the growing demand for content from Netflix, Amazon and other streaming services, said John Martin, the company's chief financial and administrative officer. "This emerging back end for cable originals is very promising sign, since it should result in production values for cable originals getting even better over time," Martin said. Advertising Age (tiered subscription model)/Bloomberg (2/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Services Update 
  • Comcast plans hiring spree to back Chicago fiber network
    Comcast plans to add 170 positions in customer service, sales and administrative support in its Naperville, Ill., office as part of a push to promote its Business Class fiber service in Chicago. Comcast has further built out the network around three business hubs -- the downtown Chicago Loop; the I-90 corridor from O'Hare International Airport to Schaumburg; and the I-88 corridor in the western suburbs. FierceCable (2/6) LinkedInFacebookTwitterEmail this Story
  • New Ethernet pacts announced by Cablevision, Comcast
    Cablevision's Lightpath unit, under a new agreement, will provide remote data retrieval and other telecom services to the Kings Harbor Multicare Center nursing home in the Bronx borough of New York City. Meanwhile, Comcast is supplying Ethernet service to Philadelphia Technology Park, a data center situated at the city's Navy Yard. FierceCable (2/5), CEDMagazine.com (2/5) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  • Sources: Google may acquire $50 million stake in Vevo
    YouTube is said to be in early talks to invest $50 million in the Vevo music service as part of a larger agreement to continue showing the videos. The stake would be worth less than 10% of Vevo, putting the music service's valuation at a minimum of $500 million, sources said. Bloomberg (2/6) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Barbie to "sell" her Malibu estate with some real-world help
    Mattel is "selling" Barbie's Malibu Dreamhouse for $25 million as part of a promotion in which the doll will move to a new location -- to be represented by a new play set available during the Christmas season. Actual real-estate personnel will be used to enhance the illusion, with Josh Altman of Bravo's "Million Dollar Listing: Los Angeles" in on the effort, and Trulia's website carrying the listing. Mattel's in-house ad department is working with Attention on the digital and social efforts. The New York Times (tiered subscription model) (2/6) LinkedInFacebookTwitterEmail this Story
  • Peanut Butter & Co. spreads its message
    Peanut Butter & Co. has begun its first national campaign, with 15-second television commercials promoting the company's peanut butter with dark chocolate, with white chocolate, and with cinnamon and raisins. "The Taste Amazing campaign, like our brand, is all about flavor and fun, and all of the delicious new ways you can enjoy peanut butter," said founder and President Lee Zalben. The ads will run on cable networks such as ABC Family, Food Network and the Cooking Channel. MediaPost Communications/MediaDailyNews (2/6) LinkedInFacebookTwitterEmail this Story
  Advanced Products 
  • Cartoon Network sees games as key to building audience
    Cartoon Network has notched "millions and millions of downloads" for applications that let users screen content and play related games on iOS devices, according to Chris Waldron, the channel's vice president of digital. The reception to the games "shows how passionate the fans are," Waldron said. "They want to interact with the content all the time; they want to talk about it. They feel they have a direct line with us." USA Today (2/6) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Whatchapalooza study investigates moods, needs states, environmental context and psychographics
      

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