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January 22, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Many marketers say their firms are falling behind on Big Data
    Most marketers say Big Data is the future of their field, but many say they're unsure of their firm's Big Data strategy or know that it doesn't have one in place, according to a study by Neolane and the Direct Marketing Association. The means they're unable to aggregate and effectively use the data generated by e-mail, search, mobile and social media campaigns. "There's a growing gap between marketers who do and don't understand the value of data. Many are unaware of the problems that can occur when using data incorrectly," said the DMA's Bob Traino. MediaPost Communications/Online Media Daily (1/21) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • HSN builds social and mobile into site redesign
    Multichannel retailer HSN has revamped its website with mobile and social users in mind. "The new HSN.com is meant to engage shoppers with options to browse shop and interact with HSN via social media and mobile commerce," said Jill Braff, executive vice president of digital commerce. Internet Retailer (1/18) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • What are the latest trends and techniques in SEO?
    Search engine optimization is evolving at the rate of new technology, making it a challenge for executives to keep up. In a Shop.org webinar on Jan. 23, SEO expert and author Stephan Spencer will cut through the clutter and explore the latest and greatest trends to keep your online retail business flowing, including Google algorithm updates, increasing integration of social media with SEO, and steps to make your site mobile-optimized. Learn more or register. LinkedInFacebookTwitterEmail this Story
 
  • Don't waste time worrying about "fake" followers
    Tools that claim to calculate how many of a given Twitter account's followers are fake, or even how many were bought commercially, shouldn't be taken as gospel, writes Isra Garcia. The calculations are based on the activity of the accounts' followers, but that's a pretty unreliable measure. "Forget about scores, ranks, points, bonus points or any other classification method," Garcia writes. SmartBrief/SmartBlog on Social Media (1/21) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Kim puts HTML5 through its paces with interactive designs
    Web developers are still exploring the potential of HTML5, but Jongmin Kim is already stretching the code with interactive creations at his Form Follows Function website. Designs include a 3D Campbell's soup can and an accurate flip clock. "If you want to be an HTML master, just study HTML5. But if you want to be a person who makes interesting interactive things, please improve your sense of design and interaction," Kim said. FastCoCreate (1/18) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Interactive maps link everything from music to food
    Interactive maps are becoming standard for websites, as geotagging and Fusion tables are becoming more popular, notes Rhys Little. Some of the best interactive maps on the Web include a map of bands that have appeared on the radio show "Best of British Unsigned" and a map showing activities and restaurants around Mobile Bay, Ala. WebDesignLedger.com (1/22) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • You don't have to sacrifice user experience for SEO
    It's critical to develop a website that fulfills your SEO goals while also offering a superior user experience, writes Patrick Himes. Among other elements, you should include a site map and a top bar for navigation. "People look for these intuitively, plus it's an opportunity to include a lot of SEO tags," he writes. B2C Marketing Insider (1/16) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 2 weeks left to enter the 2013 Internet Advertising Competition Awards
    The deadline for entering the 11th Annual IAC Awards is Jan. 31. So now that the new year is here, it is time to get your entries submitted for one of the top award programs dedicated to online advertising in all forms, including banner ads, newsletters, social media, online video, websites and integrated campaigns. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick your industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner! LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor, juggler and writer


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