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January 30, 2013
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Marketing 
  • Audit your way to a better social media strategy
    Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, Beth Longware Duff writes. Audits are useful when embracing a new tool such as a social network but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes. SmartBrief/SmartBlog on Social Media (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • Why leaders don't need to solve every problem
    Most leaders have a natural tendency to look for solutions when problems arise, but sometimes employees don't need your input, writes Minda Zetlin, president of the American Society of Journalists and Authors. Allowing employees to solve problems on their own can help them to develop their skills, and they will be more committed to executing the solution, she writes. Inc. online (free registration)/Start Me Up blog (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • How to eliminate your company's "technology debt"
    If you rush your products out the door before they are truly ready, you are creating additional costs for your company, writes David K. Williams, CEO of Fishbowl. You can address this "technology debt" by identifying key metrics and developing a list of priorities to guide your response. Forbes (1/25) LinkedInFacebookTwitterGoogle+Email this Story
  • New reporting framework caters to SMEs
    Small private companies will likely benefit from a new financial reporting framework designed to meet their needs, writes Theresa Bible of Enterprise Bank & Trust. The Financial Reporting Framework for Small- and Medium-Sized Entities "produces relevant financial statements, cutting out the 'noise' that often clutters financial statements and can distract a banker and other users from the salient information," she writes. AICPA Insights (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Foursquare offers mobile app for businesses to update consumers
    Foursquare has expanded its mobile services with an application designed to enable its business customers to deliver information to the 30 million people who access the location-based social network on their smartphone. The Foursquare for Business app provides merchants with tools to post updates to consumers. PCWorld (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • The ancient art of camel wrestling
    Turkish people have long flocked to watch camel wrestling matches, in which two humped ungulates grapple and attempt to knock the other off its feet. The result is rather like sumo wrestling with extra spit, although many matches peter out into draws, writes Nathan Rott. "[T]ruth be told, the actual wrestling is kind of boring," he writes. National Public Radio (1/27) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
[S]olving problems improves with practice, so giving employees the chance for that practice lets them widen their experience and get better at their jobs."
--Minda Zetlin, president of American Society of Journalists and Authors, writing at Inc. online's Start Me Up blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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